voco signs swift Indian second

Image © IHG Hotels & Resorts
IHG Hotels & Resorts has inked a management agreement with Atharva Hotel Superfluities India Pvt Ltd for a newbuild voco hotel in Gurugram, India.

This is the second Indian signing for the brand within a month and further expands IHG’s premium portfolio in the country.

Already underway

voco Gurugram Golf Course Extension Road is currently in the advanced stages of construction and will open in Q2 2023, adding 204 keys to the group’s system. The signing of a voco hotel in a Tier 1 city such as Gurugram will support the company’s growth ambitions for the brand in the south west Asia region and build on the recent debut of the brand in India. 

The hotel will be located just off the main Golf Course Extension Road, My Den, M3M Urbana, an established business and commercial area of Gurugram. In addition to modern guestrooms offering premium comfort, the hotel will feature an all day dining restaurant, lobby lounge, a bar, an outdoor pool and a gymnasium. To cater to corporate guests’ demands, the hotel will also offer meeting rooms and a business centre equipped with the latest technology.

Dynamic market

Sudeep Jain, MD, south west Asia, IHG Hotels & Resorts said: “We are delighted to partner with Atharva Hotel Superfluities India Pvt Ltd to sign our second voco hotel in India. This signing of voco Gurugram Golf Course Extension Road hotel is a testimony to IHG’s commitment to grow footprint in India and introduce global brands with strong synergies for guests in the right locations.

“As an integral part of Delhi National Capital Region (NCR), Gurugram is a dynamic market that has established itself as one of the most prominent and preferred business locations in the country, attracting big corporate houses and MNCs. As one of India’s largest financial and banking hubs, Gurugram is a befitting market to grow the voco brand further in the country and attract a new set of travellers to the IHG family, who are looking for premium hospitality experiences. We are confident that the new voco hotel in Gurugram will be a preferred choice for our guests visiting the NCR region.”

Atharva chairman Prawal Choudhary added: “We are thrilled to partner with a trusted hospitality player like IHG to bring a voco hotel to the NCR, a brand that has seen rapid growth and success globally. We are confident that with an excellent location in Gurugram and a differentiated and refreshing brand proposition, the new voco hotel will provide a unique experience to both leisure and corporate guests.”

Rapid expansion

As one of IHG’s fastest growing premium brands, voco allows guests to enjoy a refreshed experience. Since launching globally in 2018, voco has enjoyed rapid growth with multiple signings across Europe, Middle East, Africa and Asia (EMEAA). The other upcoming site in India is voco Jim Corbett Hotel, a 100-key property due for completion in Q3 2024.

IHG currently has 44 hotels operating across five brands in south west Asia, including Six Senses, InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Resort and Holiday Inn Express, and has a strong pipeline of 37 hotels due to open in the next 2-3 years.