voco arrives in India with Uttarakhand conversion

IHG Hotels & Resorts has signed a management agreement with Satyadeo Hospitality Private Limited to convert the existing Corbet Aamond Spa & Resort into India’s first voco hotel.

The new voco Jim Corbett is scheduled to be rebranded by July 2024, and is located within the Jim Corbett National Park Village in the northern state of Uttarakhand.

Seventh brand

The signing also marks the introduction of IHG’s seventh brand to the Indian market and adds 100 rooms to the group’s premium portfolio in the country.

voco’s debut in the south west Asia region will feature an outdoor pool, a gymnasium, a spa, an all-day dining restaurant and a bar. voco Jim Corbett’s indoor and outdoor banqueting spaces will cater to the demand from corporate and leisure guests.

Successful launch

Sudeep Jain, MD, SouthWest Asia, IHG said: “We are delighted to partner with and welcome Satyadeo Hospitality Private Limited to the IHG family as we introduce the voco brand in India. voco has been one of IHG’s most successful brand launches, due to its refreshed guest offering, as well as interest from hotel owners who appreciate the brand’s flexibility and returns. We are excited for the opening of voco Jim Corbett in 2024 and are confident that the hotel will be much appreciated and enjoyed by our guests.

“This latest development is testament to our continued commitment to grow our footprint in India by bringing the right brands to the right markets. We are pleased with the confidence our owners have placed in our business and brands, and we look forward to further strengthening our portfolio in the country to offer exceptional hospitality to our guests.”

High demand

Pankaj Kashyap, MD, Satyadeo Hospitality Private Limited added: “We are thrilled to partner with an internationally and locally trusted hospitality company like IHG to launch the voco brand in the country.

“With easy access from major cities such as Delhi NCR, Dehradun, and Agra, there is a very high demand for quality hotels in the Jim Corbett area for leisure as well as MICE. We are confident that once opened, voco Jim Corbett with its excellent location and exceptional proposition will be a great success.”

Rapid growth

The lifestyle brand aims to combine the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand. Since launching globally in 2018, voco has rapidly grown with multiple signings across Europe, Middle East, Africa and Asia.

IHG currently has 44 hotels operating across five brands in south west Asia, including Six Senses, InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Resort and Holiday Inn Express, and has a strong pipeline of 37 hotels due to open in the next two to three years. This includes Crowne Plaza Resort Pushkar in India, a 125-key newbuilding due to open in 2026; the 200-room Holiday Inn Resort Kuakata due to complete in 2026 in the south of Bangladesh; and both will be preceded by Six Senses Kanuhura, a rebranded 80-key site which will debut in Q2 2023.