Virgin Hotels New Orleans to open in September 2021

by | 27 May 2021 | Design, News

Created by a stellar team that includes Mathes Brierre Architects, CallisonRTKL Architects and Logan Killen Interiors, Virgin Hotels New Orleans boasts an impressive pedigree.

The lifestyle hotel brand by Virgin Group founder Sir Richard Branson has given guests a taste of what to expect at its forthcoming property, which will feature several F&B venues as well as a rooftop pool.

A reflection of the neighbourhood

Virgin Hotels New Orleans, which is scheduled to launch on Labor Day (6 September 2021), is appealingly located in the city’s Warehouse District amid a growing number of restaurants, galleries and shops. The newbuild occupies the 550 Baronne Street site near the Central Business District.

The hotel aims to tell the story of the neighborhood it’s in, helped by interiors from local firm Logan Killen Interiors. In particular, the property aims to stand out by combining a Southern residential feel paired with tropical architectural motifs and Virgin’s signature fun and smart style.

“With Virgin Group’s rich history in the music industry and our passion for food and culture, New Orleans is a natural fit for the expansion of the Virgin Hotels brand,” said James Bermingham, CEO of Virgin Hotels.

“Each of our hotels is rooted in the communities we serve, and Virgin Hotels New Orleans is no exception. We’re inspired by the city’s vibrant culture and have created a hotel that celebrates the local art, design and music in a uniquely Virgin way. We can’t wait to open our doors this Labor Day and invite both locals and visitors to join us for a truly personalised experience in the special city of New Orleans.”

Virgin Hotels New Orleans is being developed by Buccini/Pollin Group, which chose Mathes Brierre Architects, CallisonRTKL Architects and Broadmoor Construction to complete the property.

The brand’s signature lifestyle concept

Altogether, this new hotel will house 238 guestrooms, known as Chambers, which include Grand Chamber Suites and two penthouses. Richard’s Flat Penthouse, for example, spans 1,097 sq ft and features one master bedroom and a kitchenette, along with floor-to-ceiling windows providing views of downtown New Orleans.

Rooms will range from 294 to 592 sq ft in size, each bringing together local art with historical detailing and art deco-inspired elements. Virgin Hotels is known for its two signature Chamber layouts: The Dressing Room, which includes a vanity area, and The Lounge, featuring an ergonomically designed lounge bed, a red Smeg mini-fridge, a HD TV and a yoga mat. All rooms also come with integrated tech capabilities like custom lighting.

This accommodation is joined by several dining venues, not least the centrepiece restaurant, bar and lounge Commons Club, the 13th floor rooftop pool and lounge, and Funny Library Coffee Shop.

Commons Club is being designed to feel like a members-only experience with curated entertainment and music programming, while the rooftop pool and lounge will provide a panoramic setting for dining, drinking and dancing. The Funny Library Coffee Shop, meanwhile, will feature communal workspace and a variety of whimsical books and games.

Additional facilities will include a 24-hour fitness centre and more than 10,000 sq ft of event space. Guests can sign up for The Know loyalty programme for additional benefits like a complimentary cocktail hour.

This new hotel joins a rapidly expanding portfolio, which includes properties in Chicago, Dallas, Nashville and Las Vegas. Virgin Hotels New York is opening later this year, with more properties including hotels in Miami, Edinburgh and Glasgow launching in 2022 and beyond.

Related Articles

Great Wolf Resorts gets new head of the pack

Great Wolf Resorts gets new head of the pack

US-based Great Wolf Resorts Inc has appointed a new CEO after the role’s incumbent retired. John Murphy has joined the waterpark resort group to lead it, taking over from Murray Hennessy, who will continue to serve as an advisor to the company. Seasoned executive...

Hilton grabs an Algarve double

Hilton grabs an Algarve double

Hilton Worldwide and Portugal-based real estate firm Mercan Properties Group have signed an agreement for the operation of two new hotels in Lagos, in the country’s southern Algarve region. Expected to open in the summer of 2024, Lagos Marina Hotel, Curio Collection...

Choice’s EMEA brand introduction moves onto Sleep

Choice’s EMEA brand introduction moves onto Sleep

Choice Hotels International’s EMEA division is continuing its brand refreshment programme with the introduction of Sleep Inn to the region. The group already relaunched its Comfort, Clarion and Quality strands in EMEA earlier this year. Balance and style Already...

Minor rebrands Thai site to become first Asian NH Hotel

Minor rebrands Thai site to become first Asian NH Hotel

Minor Hotels has signed a management agreement with Phuket Boat Lagoon Co Ltd to rebrand the existing Boat Lagoon Resort in Phuket, Thailand. The refreshed NH Boat Lagoon Phuket Resort marks the arrival of NH Hotels to Thailand and the brand’s Asia debut on 1 November...

End of year 2022: FULL AHEAD!

End of year 2022: FULL AHEAD!

It´s great being able to meet people again, so livecookintable® went full blast in November, welcoming clients, guests and partners on not only one, but two booths at Gulfhost Dubai. Due to the Pandemic, one of the biggest Horeca and F&B trade shows in the MEA...

Marriott’s development pace continues to rise

Marriott’s development pace continues to rise

Pictured: The recent opening of Marriott International’s new headquarters in Bethesda, Maryland. Marriott International is continuing to up its development rate, with a further 14,000 keys added during Q3 2022. The latest signings included approximately 8,700...

ABOUT THE CHAIN

 

Virgin Hotels is a lifestyle hospitality brand combining heartfelt service, straightforward value and seamless, personalised hotel experiences with the track record of innovation and smart disruption that Sir Richard Branson's Virgin Group is known for.

Pin It on Pinterest