Vignette Collection development opportunities opened up to US market

by | 11 Nov 2021 | Chains

Hotel X in Brisbane is already part of Vignette Collection

US hotel owners are being invited to join the brand for the very first time, gaining access to IHG’s scale, expertise and investment, while retaining the unique identity of their properties.

The likes of New York, California and Florida could soon have hotels associated with IHG’s innovative Vignette Collection brand.

Vignette Collection’s ambitious expansion plans

IHG turned plenty of heads when launching its new luxury and lifestyle collection brand in Q3 2021, after revealing that it expects to attract more than 100 Vignette Collection properties in the next decade. Now, the hospitality giant has taken a big step towards realising that ambitious vision by announcing the launch of franchise sales in the vast US market.

Independent hotel owners in the country who want to find out more are encouraged to register for a complimentary virtual development symposium on Tuesday, 7 December.

Julienne Smith, senior vice president, development, Americas at IHG, said: “Vignette Collection gives owners and guests an inspiring new choice and, while each hotel in the collection will maintain its unique story and guest experience, guests will also enjoy the assurance of a consistent and high-quality experience backed by IHG. There is outstanding potential in the Americas region for this brand, specifically in urban and resort locations, with Vignette Collection offering high value and flexibility for hotel owners.”

Bolstering IHG’s luxury and lifestyle offering

Vignette Collection sits alongside InterContinental, Six Senses, Kimpton, Regent and Hotel Indigo in IHG’s luxury and lifestyle portfolio, which now accounts for more than 400 hotels and 100,000 rooms. The company’s first and only collection brand enables owners to gain access to its guest reservation system, global reach, expertise, investment, procurement and the IHG Rewards loyalty programme, without sacrificing the distinctive identities of their properties.

The TOPHOTELPROJECTS construction database is currently tracking one active scheme associated with Vignette Collection. Pattaya Aquatique, located in the Thai beach resort town of Pattaya, is being created in association with lifestyle real estate group Asset World Corporation.

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Vignette Collection is a collection brand with a fresh focus, offering guests a more authentic way to travel.


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