Venice V Hotel set to launch in LA

by | 07 Jun 2021 | Design

Proper Hospitality has worked closely with Relativity Architects to bring its ambitious vision for the newly restored Venice V Hotel, located in one of LA’s most vibrant neighbourhoods, to life.

The reimagination of a 1915-built landmark will celebrate local life in the iconic Venice Beach community.

A new era beckons

Scheduled to open on 18 June 2021, Venice V Hotel will soon welcome guests to a high-profile building originally called The Waldorf. The reinvigorated hotel intends to embrace the site’s history as a residence for A-list stars like Charlie Chaplin and Roscoe ‘Fatty’ Arbuckle – and a backdrop for several Hollywood films.

“Venice V is an irreplaceable landmark on legendary Venice Beach,” said Brian De Lowe, co-founder and president of Proper Hospitality. “We couldn’t be more excited to partner with the Lambert family to bring their lifelong vision to reality. As we continue to expand the Proper and Hotel June brands, Venice V Hotel represents a growing part of Proper Hospitality’s business – the management of inspiring, independent, third-party-owned hotels that have a shared ethos with the other properties in our portfolio.”

Located at 5 Westminster Avenue on the Venice Beach Boardwalk, each room, suite, penthouse and rooftop bungalow will offer views over the Pacific Ocean.

Taking inspiration from Venice Beach

Proper Hospitality’s local design and architecture partner Relativity Architects has helped bring the new-look hotel to life, with the themes of bohemian beach culture, an artist’s studio and skate and surf culture distinguishing the interiors.

The hotel’s rooms and suites will come with open floor plans, hardwood floors, the latest technology and amenities including walk-in showers and oversized noise-cancelling windows. Its seven rooftop bungalows will have private entrances as well as uninterrupted ocean views, and cater for both short- and long-term stays.

Original design details feature all over the building, from the grand staircase to a restored elevator, which is said to be the oldest operating elevator west of the Mississippi. Local art will also be displayed throughout, with a mural of Venice visionary Abbot Kinney made out of more than 4,000 skateboard wheels in the lobby.

The mural was conceived by Tima Bell of Relativity Architects. “As a lifelong Venice local, this community’s maverick vibe is in my blood,” he said. “The design direction and collaborations with local artists – many I’ve known since childhood – exude the authenticity of place that will engage locals as well as visitors.”

A packed programme of activities

The hotel’s programming aims to reflect its setting, with activities including beach yoga, running groups, surf and skate lessons, curated picnics and guided bike and art mural tours. On top of this, what was once a basement theatre is now the setting for an adaptable space for meetings, screenings and celebratory events.

Heightening its connection to the local area, the hotel will introduce a preferred food and beverage partnership with Venice mainstay Great White, which plans to offer an all-day coastal Californian menu.

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