US group rebrands ready for renovations

Pictured: La Playa Hotel in Carmel-by-the-Sea, California, which is being renovated.
Arizona, USA-based hospitality group Classic Hotels & Resorts is rebranding to Marc & Rose Hospitality ahead of refurbishing two of its 14 hotels and restaurants throughout the American West.

Over the next 12 months, Marc & Rose will reintroduce two of its longest-held properties with multi-million dollar renovations undertaken in collaboration with world class designers.

Refurbishment pair

The refurbishments will take place at a pair of Californian sites,  La Playa Hotel in Carmel-by-the-Sea, with the scheme created by Post Company, and The Inn at Laguna Beach with Venice Beach-based design firm Electric Bowery.

These renewals will be emblematic of Marc & Rose’s ethos of high touch and genuine hospitality within intentionally crafted, sophisticated, and meaningful spaces.

Other projects

Already in the pipeline is an extension at the 744-key Arizona Grand Resort & Spa in Phoenix.

Furthermore, the group is expanding its High Country Motor Lodge (HCML) brand across the West Coast, with a celestially-inspired motor lodge in Flagstaff, AZ as its flagship HCML experience.

New reflection

John Grossman, CEO of both Marc & Rose Hospitality and of Grossman Company Properties, commented: “The Marc & Rose brand is a new reflection of what we have always been: a devoted hospitality practice pioneered and inspired by the company’s founders, Peggy Rosalie Jacobsen and Samuel Marcus Grossman. They were unconventional and inspiring leaders who paved the way for us to continue creating unforgettable experiences for adventurers, explorers, and tranquillity seekers.

“We are always excited to bring our guests into Marc & Rose’s world, to show them our unique version of hospitality, and to introduce them to the American West’s most breathtaking landscapes, the ones that made us who we are.

“Our reimagined heritage properties and new concepts alike are unforgettable experiences for anyone who visits, and especially for those who return again and again. Marc & Rose properties are immersive, sensual, and meaningfully rooted in place.”