Unbound to double Swiss presence

A Hyatt Hotels Corporation affiliate has entered into a franchise agreement with Davos Luxury Properties AG to turn an existing hotel in the Swiss town into The Unbound Collection’s second site in the country.

Hotel Flüela is currently operating on an unbranded basis, and the 50-room luxury property will join the brand by the end of this year after an extensive refurbishment.

Storied history

Situated in the heart of Davos Dorf, home to one of Switzerland’s largest ski resorts and the World Economic Forum, Hotel Flüela has played an integral role in the town’s transformation from remote Alpine village to the globally recognised business and lifestyle destination.

In 1868, the property’s founder Andreas Gredig reimagined his father’s inn to open the first hotel in Davos. The 155-year history of this hotel is intertwined with that of its guests – ski enthusiasts, world dignitaries and explorers who have experienced traditional Swiss hospitality at Hotel Flüela over the last century.

Beloved landmark

Briana Swift, director of development, Western Europe, Hyatt, said: “This  announcement signals Hyatt’s commitment to delivering on our ambitious growth plans for our luxury portfolio across Europe, bringing our diverse brands to some of the region’s most sought-after destinations. Hotel Flüela is a beloved landmark, intrinsically linked to the international acclaim Davos holds. It will be a perfect addition to The Unbound Collection by Hyatt brand, inspiring guests to discover their own stories amongst the town’s rich history.”

The hotel’s general manager, Jamie Negus, added: “It’s a pleasure to work alongside Hyatt for this next step in Hotel Flüela’s impressive history. We look forward to combining our expertise with Hyatt’s in the luxury hospitality space to position Hotel Flüela as the hotel of choice for the many high-end travellers looking for world-class service and elevated experiences whilst visiting Davos.”

Unbound in Europe

The Unbound Collection by Hyatt brand is a collection of inspiring properties in some of the world’s most celebrated destinations. Hotel Fluela is set to be the second Swiss property to enter The Unbound Collection by Hyatt brand, and will join a previously announced hotel in development in Crans-Montana, Switzerland, which is expected to open in winter 2023.

Elsewhere in Europe, the 224-key Grand Hansa Hotel, in Helsinki, Finland, is expected to open in Q2 2023.