UK boutique chain lays groundwork for third site

The latest English seaside property, No.42 by GuestHouse, will result from the redesign of an existing Victorian hotel.

Local inspiration

Due to open in June 2023, the building will feature 21 bedrooms, a restaurant, a rooftop bar, a beachfront café, a lounge space and a spa.

The hotel is taking its design cues from its location, collaborating with local creatives for the interior. All spaces have been designed by GuestHouse’s in-house interior design team, drawing inspiration from the seaside character of the town.

Townhouse style

The interior design team is giving each bedroom and public space a warm, inviting theme. Bedrooms will evoke a townhouse feel, with many featuring sea views and private balconies.

The colour palette showcases white, green and yellow contrasted with hints of pink and red, while textures and movement associated with the sea will come through in the surface finishes.

British made

In addition to all furniture being British-made, the interiors will celebrate local talent, artists and skilled makers, including Margate Design Collective creating the wardrobe drapery, inspired by Victorian bathing machines, as well as the decorative bed valances and the upholstered ceilings. 

Around each bed will be an individual mural created by local artist Laura Ann Coates featuring shells, leaves and wave formations. Other regional artists will have work featuring in bedrooms and the lobby.

Quirks and sustainability

Further quirks in each room include a record player (as is always the case across GuestHouse properties, alongside a vinyl library), books, beach towels and a beach bag.

Considering sustainability and preserving the environment in the design, room amenities will include recyclable slippers, compostable coffee pods, natural mat mattresses and full-sized refillable products in the bathrooms.

Expansion journey

The latest site will follow No.1 by GuestHouse, York and No.15 by GuestHouse, Bath into operation. 

GuestHouse’s expansion journey will continue with a fourth site set to open in another seaside town – Brighton – in late 2023. GuestHouse No. 124 will comprise 200 keys set within a Regency-style, part-Grade II Listed Georgian building.