A new property under TUI’s flagship hotel brand, TUI Blue, will launch on the German holiday island of Sylt next year.

TUI Group is continuing to expand the TUI Blue brand with the announcement that a new property is coming soon to the popular island of Sylt in the North Sea. We find out more about this exciting project.

Sylt to welcome TUI Blue

Many big players in the international hospitality industry are looking to 2021 to help them get back on track after all the chaos and uncertainty of 2020. With the current holiday season severely affected in numerous tourist destinations, perhaps it’s no surprise that many forward-thinking companies are already working to lock in openings for next year.

German tourism business TUI is clearly one such organisation, having recently announced plans to bring its lifestyle hotel brand TUI Blue to Sylt. Located in the North Sea off the German coast, close to the Danish border, Sylt will welcome a 159-key TUI Blue property in April 2021.

TUI’s Sebastian Ebel said: “We are seeing consistently strong demand on Germany’s coasts and on the islands. With the repositioning as TUI Blue, we are securing a top hotel location in Sylt.

“We have a longstanding, trusting business relationship with the owner GBI. I am very pleased to continue the growth of TUI Blue together with partners in line with our ‘asset light’ strategy. Our lifestyle hotel brand is a perfect fit for this island, which also stands for unique holiday experiences.”

What to expect from the new TUI Blue hotel

The new 159-apartment TUI Blue in Sylt will occupy the former Dorfhotel in the village of Rantum. The existing property will be extensively remodelled and rebranded to align with TUI’s identity and brand standards, appealing to individuals and families alike.

Guests will be able to participate in the hotel’s holistic wellness programme, Bluef!t, which offers fitness and relaxation packages, and replenish after a workout with a culinary offering that fits a range of dietary requirements, including gluten- and lactose-free, vegan, vegetarian, low-carb and high-protein. The hotel is also run on sustainable principles, generating its own power, and will support the ‘Sustainable Blue’ initiative that aims to contribute to creating a better world.