Signia by Hilton Atlanta (imagery: © 2021 Hilton)

Construction work has started on a huge 975-room hotel project, designed by Gensler and developed by Drew Company, which will connect to Georgia World Congress Center.

As the first newly constructed hotel for the meeting- and event-focused brand, Signia by Hilton Atlanta is expected to open in late 2023. Fitting in with its business-friendly location, the property will combine an elevated hotel experience with premium event space.

A milestone groundbreaking

Hilton Worldwide is embarking on this scheme alongside Boston-based developer Drew Company, with a joint venture between Skanska and SG Contracting as general contractor and Gensler as architect.

“Signia by Hilton Atlanta completes our vision for a connected campus and delivers a package of facilities unrivalled in any city in the United States,” said Frank Poe, executive director of Georgia World Congress Center Authority. “More importantly, it solidifies the authority’s status as the economic catalyst for the area, spurring billions in growth along the west side of our campus.”

“This is a tremendous milestone for Signia by Hilton as the first groundbreaking for the brand, and we are thrilled to mark this occasion with our partners,” reflected Gary Steffen, category head, full-service brands, Hilton. “Signia by Hilton will deliver an exceptional guest experience to both business and leisure travellers through unparalleled, dynamic meetings and events capabilities, world-class design, thoughtful innovations, signature food and beverage experiences, and premium wellness offerings in the world’s most desirable locations.”

“Signia by Hilton Atlanta will enhance our position as a top meeting and convention destination,” added William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “To be able to offer Hilton’s state-of-the-art, premier meetings brand hotel connected to one of the country’s leading convention centres creates an exciting new option for meeting planners and guests.”

Catering for business and leisure

The new property is owned by GWCCA and managed by Hilton Management Services. As well as overlooking the Mercedes-Benz Stadium, the hotel will be connected to Georgia World Congress Center.

Altogether, the Signia by Hilton scheme will comprise 975 guestrooms along with 75,000 sq ft of meeting space, a destination bar and signature restaurant, and wellness facilities.

Visitors can expect an impressive arrival experience, with locally inspired architecture in the lobby, and guestrooms incorporating contemporary designs alongside a wealth of technology. The sophisticated destination bar will offer small plates and cocktails, while the signature restaurant is to showcase a chef-driven concept.

These amenities will be joined by an upscale grab-and-go market and a fitness centre offering the latest wellness innovations, as well as activities and classes. The event space, meanwhile, will cater for gatherings of all sizes, with advanced technology to optimise productivity.

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