TOPHOTELNEWS Quick Takes – Accor news roundup [Download construction report]

by | Feb 14, 2019 | Chains

Check out a summary from the world of Accor: from tech revolutions at Ibis to a new addition to the Le Club loyalty program

Accor is hitting the ground running in 2019 with a number of new revamps to its Ibis brand, and the addition of the Banyan Tree Hotels brand to its Le Club AccorHotels loyalty scheme. We find out more.

Youthful makeover for Ibis

Accor announced some changes to its Ibis brand at the end of January. The group plans to give Ibis a youthful new makeover, with a fresh strategy on customer service that includes mobile check-ins.

As well as other technological solutions designed to enhance the guest experience, the new initiative to modernise Ibis also focuses on social interactions and public spaces.

The concept is termed “Open”, and embodies the idea that the hotel should be opening itself up to the outside world instead of just merely providing internal spaces for guests to use, thereby encouraging greater engagement between the hotel, its guests and the public.

This concept will be executed by providing a series of new themed spaces, such as the Agora, Square and Plaza.

Here, scheduled events to promote emerging musical talent will take place, the result of a partnership with Ibis, Sony and Spotify.

Banyan Tree Hotels joins Le Club loyalty program

Banyan Tree Hotels and AccorHotels decided to partner up in 2016, and now one of the strands of this strategic partnership will launch into action.

Banyan Tree Hotels is being added to Accor’s Le Club loyalty scheme, which will see members able to benefit from 37 of Banyan Tree’s 48 properties.

Banyan Tree’s incentive, among many others, is that the brand will gain access to Accor’s global network of sales and bookings.

Henrik Berglind, Vice President Loyalty Asia Pacific, spoke of the move, saying, “The integration of Banyan Tree’s branded properties into Le Club AccorHotels is a joyous occasion for us and we hope that this partnership will give our members an opportunity to accrue rewards points for their stays and enjoy the unique offerings which Banyan Tree, Angsana and Cassia hotels have to offer.”

“With the introduction of the three new brands into one global loyalty program, our members now have even more destinations and more hotels to choose from around the world, with Banyan Tree’s luxury hotels and resorts offering a sanctuary for the senses in unique and modern accommodations,” he added.

Let’s take a look at a few other projects currently underway by AccorHotels:

Grand Mercure Pingdu, Qingdao

Swissotel Sofia 

Novotel Zemlyanoy Val 

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