Today their Majesties the King and Queen of Spain will open FITUR 2017
Their Majesties the King and Queen of Spain, Don Felipe and Doña Letizia, will open on Wednesday 18 January at 10.30 am the 37th staging of the International Tourism Trade Fair, FITUR 2017, an event organised by IFEMA, which will bring together at Feria de Madrid, until 22 January, the offering of 9,672 tourism companies, institutions and bodies from 165 countries and regions.
This year FITUR’s central theme is Sustainable Tourism for development. The World Tourism Organisation has itself designated this event as the starting point for the plan proposed for this year 2017 by the United Nations Organisation. It is for this type of innovative and environmentally- and social-development-friendly tourism that the industry is making such great efforts in recent years.
Another of the novelties of FITUR 2017 is that Argentina is the Trade Fair’s main partner on this occasion. The Latin American country thus takes on the initiative launched by FITUR last year, which offers the opportunity of joining in the communication strategy through a partnership programme, providing the guest destination with a maximum of attention and outreach. At FITUR 2017 we will see the latest solutions, both economic and environmental and social, for world tourism, allowing it to do work that will promote and foster each location’s heritage value and the cultural diversity that we can enjoy thanks to this era of technological and information revolution.
Benefiting from these solutions will be the 9,672 companies participating in the Trade Fair, which hail from 165 countries and regions, and the 755 main stand holders, who account for a 6% increase over the previous staging in 2016. We should highlight the growth of the international area, with 9% more exhibitors, with America’s growth of 17% being particularly outstanding; followed by that of Asia-Pacific, with 12%, and Europe (including Israel), with 9% more than last year.
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