Series by Marriott is building out its presence across India through a batch of new-build properties under The Fern flag, a brand line known for eco-conscious design and a focus on comfort over frills. Three upcoming projects—two in the pilgrimage town of Ayodhya and Pushkar, and one near Chennai—show the brand’s steady push into the region. Each property is a ground-up build, pointing to a preference for purpose-built design.
Pulled from the THP database, these three hotels are a fraction of Series by Marriott’s larger development pipeline. The Fern Eco Bliss Resort Moolakada in Chennai sits in pre-planning with a 2027 opening on the books, while The Fern Residency Ayodhya is also in pre-planning but targeting 2028. The Fern Residency Pushkar sits earliest in the process, still in the vision phase, with an opening also expected in 2028
Taken as a group, these three properties point to a brand still in the early stages of a broader rollout. Whether in Pushkar, Ayodhya, or Chennai, the pattern is the same: The Fern is staking out ground in markets built around travel and tourism, well before shovels hit dirt.
The Fern Residency Pushkar, Series by Marriott
- Location: Pushkar, India
- Project Phase: Vision
- Expected Opening Date: 2028
- Construction Type: New Building
- Stars: 4
- Number of Rooms: 100
- Management Company: Concept Hospitality
The Fern Residency Ayodhya, Series by Marriott
- Location: Ayodhya, India
- Project Phase: Pre-Planning
- Expected Opening Date: 2028
- Construction Type: New Building
- Stars: 4
- Number of Rooms: 63
- Developer: SS Abasan LLP
The Fern Eco Bliss Resort Moolakada, Series by Marriott
- Location: Chennai, India
- Project Phase: Pre-Planning
- Expected Opening Date: 2027
- Construction Type: New Building
- Stars: 4
- Number of Rooms: 116
- Developer: WF Kaivalya Holistic Private Limited
What These Three Projects Tell Us
India’s hotel development scene has been picking up steam, and Series by Marriott’s activity is part of that broader trend. Religious tourism alone drives tens of millions of domestic trips each year, and cities like Ayodhya and Pushkar have become focal points for new hotel supply as a result. Against that backdrop, these three Fern projects look like a brand positioning itself early in markets that are only beginning to see formal hospitality investment.
For hotel suppliers, the real opportunity is in what’s beyond these three projects. The THP database tracks Series by Marriott’s pipeline with the same level of detail, covering project phase, expected opening dates, construction type, and the decision-makers behind each deal. That kind of visibility helps suppliers get ahead of the timeline, track projects as they move from vision to pre-planning to construction, and connect with the right people before contracts are locked in.
