THN exclusive: Europe’s top hotel brands at a glance [Construction Report]
The European market will remain a focal point for international brands in the future. (Photo: Signa Real Estate Management)
International brands still see Europe as a strong market and are driving growth with many new projects.
Europe’s hotel industry will keep growing in the next few years. More than 1,500 new projects are currently in the planning phase and will result in over 265,000 new rooms.
The biggest growth markets: Europe’s top 10 countries
Germany and Great Britain take the lead in terms of growth. With 370 hotel projects, Germany’s pipeline is the strongest, closely followed by the UK with 315 new hotels.
France is far behind in third place with 89 new hotels. Spain (76), Russia (70) and Switzerland (62) follow. Austria and Italy each want to open 60 new hotels and Poland and Ireland have 54 and 51 projects in their pipelines respectively.
Big cities, rapid growth
The British capital is in first place, with 85 projects set to bring over 15,000 new rooms to London. In neighbouring Ireland, the Dublin market is growing by 34 hotels and nearly 5,000 rooms. Paris is in third place with 30 planned projects.
In addition to London, the United Kingdom has two more cities among Europe’s top ten spots for hotel openings – Manchester with 21 and Liverpool with 18 launches.
Hamburg (23), Frankfurt (20) and Berlin (18) represent Germany. Vienna and Budapest complete the top ten with 17 projects each.
International brands in the European market
Hampton by Hilton boasts the highest growth in Europe with 43 planned hotels and 7,010 rooms. The new 140-room Hampton by Hilton Sakarya, for example, is to be built close to Sakarya University and the town’s industrial park.
Holiday Inn Express is steadily growing with 39 projects and 6,286 new rooms. One of these new properties will open in Warsaw. The Holiday Inn Express Warsaw Hub will attract guests with its central location near the Old Town, the National Museum and the zoo.
Marriott is expanding its Courtyard by Marriott brand with 22 projects and 4,254 rooms. One of them, the Courtyard by Marriott Szczecin, will be built in the town on the Polish-German border and be home to both a Moxy and a Courtyard as a dual-brand hotel.
Other interesting hotel projects to be opened in Europe:
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