With 60 years of experience, AMfurniture Group is an established reference in the furniture business worldwide and keeps on expanding its facilities, creating new designs and collections while diversifying its own brands and portfolio. What is the secret, then, for sustaining such an honorable position?
The recipe for becoming a high-end furniture manufacturer
In an industry that is rapidly and constantly changing, how do you keep up with all the challenging demands and stay on top of your game? When it comes to hospitality and furniture manufacturing, competition is fierce and achieving long-term success and sustainable partnerships is key to staying relevant.
With 60 years of experience, AMfurniture Group is an established reference in the furniture business worldwide and keeps on expanding its facilities, creating new designs and collections while diversifying its own brands and portfolio. What is the secret, then, for sustaining such an honorable position in the global market?
Know your core values and stick to them
Being true to one’s legacy and history is fundamental to evolve in a way that honors the progress and evolution of the company. If you value craftsmanship, tradition and high-end designs, make sure that shines through your work. At AMfurniture Group, we do not hide our roots and are proud of what we have built over the past 60 years. Moreover, honoring craftsmanship is not only a value that guides you throughout your journey, it also improves your initial value proposition.
Keep on learning
There is always room for knowledge. Learn to communicate better, to be transparent and clear in your partnerships and with your clients and those who follow you on social media. Do not shy from learning new ways of doing and perfecting new processes. You might fail at the beginning, but it will pay off over time.
Choose quality
In the luxury segment, it is important to provide your customer with a differentiated treatment and tailored customer experiences and that applies to each and every aspect of your sale. Choose quality over price: refined wood veneers, solid wood, elegant marble tops and the best fabric and leather options. Create a product that is truly unique and reflects the care and love you put into your work.
Find the right partnerships
No man is an island. When it comes to trading and having an overseas presence, let go of the idea of doing it alone. Find the rightful partners that are ready to collaborate and establish serious and fruitful professional relationships. Once established, with trust and collaboration, these partnerships are vital for new project developments and prospects.
Work towards excellence
Improvement is something you strive at achieving daily. Set a goal and start reaching towards it. Excellence is the limit. AMfurniture Group has attained quality, environmental and human resources certifications that are essential to the substantiation of international deals.
Grow with a growing team
Last but not least: focus on building a strong team that shares the core values of your organization. Growing steadily with a growing team leads to long-lasting success.
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