The man on a mission to transform hospitality brands into storytellers

by | Dec 8, 2018 | News

Introduction of a portfolio of consumer and b2b brands under the Storified Hospitality Group banner

Storified Hospitality announces its official launch today with the roll-out of a diverse portfolio of consumer and b2b brands, services, and products that integrate content, community, and commerce, and a category exclusive partnership with Tickr, that introduces custom built data visualization products designed and priced for travel, tourism, and hospitality brands.

The launch of Storified Hospitality Group marks the official return to hospitality marketing for David Beebe and his leadership team, which includes former Marriott Digital Media executive Lucia Evans. Beebe was the first ever VP, Global Creative and Content Marketing at Marriott, where he led the internal creative agency and from the ground up, founded the Marriott Content Studio, Marriott Traveler Magazine, and M Live – Marriott’s real-time global brand command centers. Prior to Marriott, Beebe was VP, Digital Studios, at Disney/ABC Television Group. At Marriott, Evans was Senior Director, Digital and Social Media, and has helped to transform the J.W. Marriott, Marriott, Sheraton, Delta, and Courtyard brands.

Storified Hospitality Group has been operating under the radar for six months, during which time Beebe, Evans, and their team tested the market and refined their product offerings through creative workshops, training labs, and speaking engagements with brands including Southwest Airlines, Air New Zealand, Walmart, Destination Canada, and several hotels in the US and Canada, including One King West in Toronto, which serves as its beta test hotel for new offerings.

The Storified Hospitality Group’s portfolio of media, marketing, and technology brands, services, and products include Hotel Social Key, Storied Hotels, Storified Studios, and Storified Training.

Hotel Social Key –The Hotel Marketer’s Single Point of Truth

In a category exclusive partnership, Storified Hospitality Group partnered with Tickr, the enterprise data platform for digital business, to roll out a new media intelligence solution designed specifically for hotel marketers. The solution, called Hotel Social Key, unlocks a 360˚view of the most important metrics for hotel marketers, including relevant social media activity, news coverage, user sentiment, and information about competitors — all in real-time, in one place, with a single log-on. The team also built Tourism Social Key, for destination marketers, Culinary Social Key for Food and Beverage brands, Airport Social Key for airports, and Transit Social Key for public transportation operators.

Hotel Social Key was born from Beebe’s expertise as the Global VP, Creative and Content Marketing for Marriott International. There, he created the Marriott International Content Studio and its five global real-time social media command centers. The Command Centers were awarded Gold and Silver Creative Data Lions at the Cannes International Festival of Creativity in the categories of Social Data and Use of Real-time Data, respectively. Hotel Social Key was designed specifically for hotel marketers, including the most important features that powered these command centers, but with a price point that fits within hotel marketing budgets.

“We believe that hotel marketers should spend their time doing what they were hired to do — building awareness, increasing sales, and creating lasting memories for their guests,” said David Beebe, Founder and CEO, Storified Hospitality Group. “The challenge for marketers today is that there is just so much data out there, it’s easy to become overwhelmed. Hotel Social Key provides hotel marketers with a single source of truth by enabling them to visualize all of their most important public, private, and third-party data in real-time, in one place. It helps marketers to get ahead of trending stories, identify opportunities, and react quickly so that they can put more heads in beds.”

Hotel Social Key doesn’t replace any of the current tools hoteliers are already using – instead, it serves as a mothership that connects all the relevant data together. By providing instant access to cross-channel metrics, including social media, PR, TripAdvisor, competitor data, trending news, digital, and paid media, on one screen with a single sign-on, marketers are finally able to see everything in one place. Hotel Social Key also addresses the biggest pain points hotel marketers face by eliminating the need for manual reporting. Hoteliers can choose from customizable views for different stakeholders, including a GM view, and even a Guest View for the hotel lobby.

David Beebe and I have implemented measurement and reporting solutions for global hotel brands, regions and properties, but none have saved us time, money and effort the way that Hotel Social Key has the power to do”, says Lucia Evans, CXO of Storified Hospitality. “Hotel Social Key is a game-changer for hotel marketers.”

Hotel Social is powered by Tickr 360, a media insight platform that uses artificial intelligence to provide dynamic awareness about specific brands, products, people, customers, competitors and the general industry. The Tickr platform has earned the confidence of some of the world’s leading brands and is currently deployed across market-leading companies in industries including consumer packaged goods, pharmaceutical, finance, manufacturing, and more.

“We are thrilled to collaborate with Storied Hotels on Hotel Social Key, and highly enthused about the platform’s potential to help hotel marketers move away from siloed data to make better decisions for their brands in real time,” said Tyler Peppel, Founder and CEO of Tickr. “Given the explosive growth we’ve seen in social media and self-publishing platforms, hotel brands need to become more strategic about how they use media, in order to identify opportunities and protect their reputations. With Hotel Social Key, we’ve improved the signal-to-noise ratio by surfacing the most relevant media intelligence for hotel marketers. We believe it has the potential to optimize hotel marketing in a way that’s never been done before.”

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