The Lux Collective plots first Guangzhou urban resort

by | 19 Aug 2022 | Hotel Projects, Projects

Imagery courtesy of The Lux Collective.

The Lux Collective and Jumbo Group in China have signed a hotel management agreement to build the first LUX* urban resort in Guangzhou, China.

LUX* Guangzhou marks The Lux Collective’s first foray into one of the top three first-tier cities in China and will boost its brand presence in an important strategic source market.

Luxurious leisure

The new hotel is expected to open in June 2024 and features 109-rooms including 36 ultra-luxurious residences. All rooms and suites provide elegant comfort along with personalised service.

Designed for business, leisure and wellbeing getaways, the hotel will feature a spacious banquet hall, restaurants with world-class cuisine, spa, fitness centre, a swimming pool connecting indoors and outdoors, a children’s playground and other modern facilities and amenities. The overall development will also include an art gallery and a modern office building.

Urban oasis

The Lux Collective CEO Paul Jones said: “We are honoured to partner with the Jumbo Group in China to manage and operate this exciting new luxury hotel in Guangzhou, creating a refreshing urban oasis. Our strategic entry in Guangzhou reinforces our presence in the Pearl River Delta Economic Zone and Guangdong-Hong Kong-Macao Greater Bay Area. We are confident that this partnership will elevate our flagship luxury brand LUX* as we continue to expand and shine in China.”

Liu Yi, chairman of Jumbo Group, added: “We are pleased to be the first strategic partner of The Lux Collective in Guangzhou. LUX* Guangzhou is the very first hotel project of our group. We have joined hands with LUX* to develop a luxurious urban resort in the Huangpu area, where the beauty of art, the charming historic heritage and the essence of nature inspire travel and enrich the body, mind and soul.”

Global growth

LUX* Guangzhou is the first LUX* hotel in Guangzhou City, and it is also the third planned for the brand in Guangdong Province to be managed by The Lux Collective, following LUX* Hengqin, Zhuhai and LUX* Doumen, Zhuhai.

Growing its global presence, The Lux Collective currently manages 15 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion, and with a total of 13 hotels in its current development pipeline in China, Europe, Middle East and Southeast Asia, including LUX* La Baraquette Resort & Residences in Marseille, France; LUX Al Bridi Safari in Sharjah, UAE; and LUX* Phu Quoc in Vietnam.

Related Articles

European hotel company Kempinski debuts in Vietnam

European hotel company Kempinski debuts in Vietnam

The riverside resort will be rooted in Vietnamese culture and heritage and designed by Japanese architectural studio Kengo Kuma & Associates. Kempinski Saigon River will have 100 guestrooms and suites,and is currently being developed in cooperation with Vietnamese...

Mandarin Oriental announces first Rome venture

Mandarin Oriental announces first Rome venture

The hotel will be housed in ten 19th-century villas, originally built as homes for prosperous Romans, surrounded by landscaped gardens. The secluded site is located between Via Piemonte and Via Sallustiana within The Gardens of Sallust, an ancient Roman archaeological...

Project of the Week: Waldorf Astoria London Admiralty Arch

Project of the Week: Waldorf Astoria London Admiralty Arch

An unrivalled location in a historic setting Admiralty Arch was sold by the British government on a 125-year lease in 2011, and approved for use as a hotel by Westminster Council in 2013.  The iconic London landmark was originally commissioned by King Edward VII in...

Accor expands TRIBE brand in Europe

Accor expands TRIBE brand in Europe

The latest opening in Riga, the Latvian capital, will join a growing portfolio of hotels from the design-led Accor TRIBE brand.  TRIBE Riga City is located in the Art Nouveau district of Riga city centre. The new hotel is an 81-key property with rooms featuring either...



Lux* stages exceptional experiences in different locales - whether on the beach, in the city or in nature - by banishing thoughtless patterns and being more simple, fresh and sensory for the benefit of all its guests.

[showlayout id=510774]

[et_pb_blog_extras posts_number=”6″ include_post_tag=”74431″ blog_layout=”full_width” excerpt_length=”0″ show_more=”off” show_author=”off” show_date=”off” show_categories=”off” show_comments=”off” module_class=”blog-sidebar-list” _builder_version=”4.17.4″ _module_preset=”default” header_text_align=”left” header_text_color=”#58585A” header_font_size=”16px” meta_text_align=”left” background_color=”#ffffff” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_blog_extras]