The Lux Collective plots first Guangzhou urban resort
Imagery courtesy of The Lux Collective.
The Lux Collective and Jumbo Group in China have signed a hotel management agreement to build the first LUX* urban resort in Guangzhou, China.
LUX* Guangzhou marks The Lux Collective’s first foray into one of the top three first-tier cities in China and will boost its brand presence in an important strategic source market.
The new hotel is expected to open in June 2024 and features 109-rooms including 36 ultra-luxurious residences. All rooms and suites provide elegant comfort along with personalised service.
Designed for business, leisure and wellbeing getaways, the hotel will feature a spacious banquet hall, restaurants with world-class cuisine, spa, fitness centre, a swimming pool connecting indoors and outdoors, a children’s playground and other modern facilities and amenities. The overall development will also include an art gallery and a modern office building.
The Lux Collective CEO Paul Jones said: “We are honoured to partner with the Jumbo Group in China to manage and operate this exciting new luxury hotel in Guangzhou, creating a refreshing urban oasis. Our strategic entry in Guangzhou reinforces our presence in the Pearl River Delta Economic Zone and Guangdong-Hong Kong-Macao Greater Bay Area. We are confident that this partnership will elevate our flagship luxury brand LUX* as we continue to expand and shine in China.”
Liu Yi, chairman of Jumbo Group, added: “We are pleased to be the first strategic partner of The Lux Collective in Guangzhou. LUX* Guangzhou is the very first hotel project of our group. We have joined hands with LUX* to develop a luxurious urban resort in the Huangpu area, where the beauty of art, the charming historic heritage and the essence of nature inspire travel and enrich the body, mind and soul.”
LUX* Guangzhou is the first LUX* hotel in Guangzhou City, and it is also the third planned for the brand in Guangdong Province to be managed by The Lux Collective, following LUX* Hengqin, Zhuhai and LUX* Doumen, Zhuhai.
Growing its global presence, The Lux Collective currently manages 15 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion, and with a total of 13 hotels in its current development pipeline in China, Europe, Middle East and Southeast Asia, including LUX* La Baraquette Resort & Residences in Marseille, France; LUX Al Bridi Safari in Sharjah, UAE; and LUX* Phu Quoc in Vietnam.
The property’s owner, Ashford Hospitality Trust, entered into a franchise agreement with Marriott to enable the conversion and rebranding in Q1 2024. Turning history on its head Located in the heart of downtown New Orleans, the 226-room Le Pavillon Hotel is known as...
Crown Regency Grand Paradise Resort Bohol will be a member of Radisson Individuals, RHG’s affiliation brand. Lakeside setting Spanning across 2.9 hectares, the new resort will command a lakeside setting, close to several sandy beaches on Panglao in Bohol province....
DD Partners of Birmingham, Alabama, Peachtree Group of Atlanta and Woodbine Development Corporation of Dallas are teaming up to create Embassy Suites Gulf Shores, overlooking the Gulf of Mexico. Project partners Now underway, the Gulf Shores site’s development and...
Located on the Gulf of Aqaba, Epicon will rise from the region’s desert landscape in two striking towers, one 225 m tall and one reaching 275 m. Hotel component The towers will be home to an ultra-premium 41-key hotel and luxury residences that comprise 14 suites and...
The two luxury destination resorts will mark IHG’s entry into Thailand’s Golden Triangle, an area that is popular with travellers for its rich history, immersion into Lanna culture and the scenic mountain and river landscape which borders Laos and Myanmar. Luxury pair...
Spearheaded by Floridian firm, Two Roads Development, Pendry Tampa and Pendry Residences Tampa are due to complete in Q2 2024. Towering development Designed by Arquitectonica and being built by Costal Construction, the 39-storey tower will house 220 hotel guestrooms...