Imagery courtesy of The Lux Collective.

The Lux Collective and Jumbo Group in China have signed a hotel management agreement to build the first LUX* urban resort in Guangzhou, China.

LUX* Guangzhou marks The Lux Collective’s first foray into one of the top three first-tier cities in China and will boost its brand presence in an important strategic source market.

Luxurious leisure

The new hotel is expected to open in June 2024 and features 109-rooms including 36 ultra-luxurious residences. All rooms and suites provide elegant comfort along with personalised service.

Designed for business, leisure and wellbeing getaways, the hotel will feature a spacious banquet hall, restaurants with world-class cuisine, spa, fitness centre, a swimming pool connecting indoors and outdoors, a children’s playground and other modern facilities and amenities. The overall development will also include an art gallery and a modern office building.

Urban oasis

The Lux Collective CEO Paul Jones said: “We are honoured to partner with the Jumbo Group in China to manage and operate this exciting new luxury hotel in Guangzhou, creating a refreshing urban oasis. Our strategic entry in Guangzhou reinforces our presence in the Pearl River Delta Economic Zone and Guangdong-Hong Kong-Macao Greater Bay Area. We are confident that this partnership will elevate our flagship luxury brand LUX* as we continue to expand and shine in China.”

Liu Yi, chairman of Jumbo Group, added: “We are pleased to be the first strategic partner of The Lux Collective in Guangzhou. LUX* Guangzhou is the very first hotel project of our group. We have joined hands with LUX* to develop a luxurious urban resort in the Huangpu area, where the beauty of art, the charming historic heritage and the essence of nature inspire travel and enrich the body, mind and soul.”

Global growth

LUX* Guangzhou is the first LUX* hotel in Guangzhou City, and it is also the third planned for the brand in Guangdong Province to be managed by The Lux Collective, following LUX* Hengqin, Zhuhai and LUX* Doumen, Zhuhai.

Growing its global presence, The Lux Collective currently manages 15 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion, and with a total of 13 hotels in its current development pipeline in China, Europe, Middle East and Southeast Asia, including LUX* La Baraquette Resort & Residences in Marseille, France; LUX Al Bridi Safari in Sharjah, UAE; and LUX* Phu Quoc in Vietnam.

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