The Hoxton Brings Its Design Savvy to Brooklyn

by | Oct 2, 2018 | Design

Famous London hotel The Hoxton has branched out beyond British shores to open a stunning new boutique hotel in the trendy Brooklyn neighbourhood of Williamsburg. We find out more about this European-inspired outpost in New York.

The Hoxton in New York

The newly opened The Hoxton Williamsburg sees British hotel developers and operators Ennismore bring their unique boutique hotel brand to the Big Apple. This is the fifth The Hoxton property, and the first in the United States after the UK, France and the Netherlands. The hotel is located in the hip Williamsburg neighbourhood, which is famous for its industrial heritage, something this incarnation of The Hoxton seeks to channel in its design. It is sited on the Rosenwach Water Tower Factory grounds, and this in itself provides ample fodder from which to draw, as the factory manufactured the iconic water towers that are dotted all over the Manhattan and Brooklyn skylines. The building is a brick structure of industrial character, and takes its cues from the historic fabric of this iconic part of New York.

Architecture and Interiors

International architecture and design firm Perkins Eastman were in charge of the design of the building itself, which is a new-build development. They focused on using brickwork and arched construction to create a rustic yet contemporary structure which would house 175 guest rooms, three restaurants and bars, including a rooftop terrace from where the iconic Manhattan skyline can be appreciated. Ennismore’s in-house design team was responsible for the interiors of the guest rooms and common space, and approached the project with the same ethos that they apply to all of their The Hoxton hotels. “Each of our hotels feel and look unique, inspired by the buildings they’re in and the neighbourhoods that surround them. Our open-house concept stems from our open-door lobbies. They’re places for paths to cross, and for guests to mingle with the locals to get an authentic feel for the neighbourhood.” These ideas are synthesised in the hotel’s main lobby, which has a bright, airy and inviting feel due to the high, arched openings in the brickwork and the connection to the hotel’s main kitchen, which creates a feeling of community and informality.

Guest rooms and The Apartment

Each guest room is tastefully designed by the in-house team, which is also responsible for the fit-outs in Soho House. A mix of rough and soft materials allude to industrial chic, and exposed concrete ceilings contrast with white tiled bathrooms and upholstered headboards. Through the hotel, the furniture is embellished with quirky patterns or details, and the palette is calming and strong, with lots of greys, deep greens and pastels setting the tone. Rooms are divided into “Cosy” or “Roomy” categories, depending on the size of your party or preference for space. The Apartment is also a private event space in the guise of a personal apartment, complete with kitchen and additional facilities for larger groups. The Hoxton plans to further expand into the US in the near future, with properties in the pipeline in Portland and Los Angeles.


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