Choice Hotels International WoodSpring Suites. (Picture: Choice Hotels)
WoodSpring Suites Pecos opening marks Choice Hotels franchisee’s continued westward expansion in the Lone Star State.
WoodSpring Suites, franchised by Choice Hotels International, Inc, along with developer Summit 11 Investment Group, announce the opening of the brand’s 50th hotel in Texas, underscoring the brand’s continued growth across the U.S. The WoodSpring Suites Pecos joins the Lone Star State’s recent openings: WoodSpring Suites Dallas Plano Central Legacy Drive and WoodSpring Suites San Antonio Lackland.
Thriving economy
“Home to a thriving economy and scores of large employers, Pecos is the ideal place for Choice’s fastest-growing brand to hit this statewide milestone,” said Ralph Thiergart, vice president and general manager, extended stay brands, Choice Hotels. “With 50 WoodSpring Suites locations now open in Texas and over a dozen in the state’s pipeline, we’re excited to keep building on the brand’s success and expand even further westward as we advance on our goal of 300 hotels open by the end of 2020.”
The four-story, 119-room WoodSpring Suites Pecos is located at 109 Lincoln St., just north of Interstate 20. The hotel is convenient to major energy corporations, including Halliburton, Schlumberger, Noble Energy, Keane Group, Cudd Energy Services, and Occidental Petroleum Corporation. Extended stay guests will also have access to local leisure attractions, like the West of the Pecos Museum and the Texas Rodeo Hall of Fame.
Extended stay specialists
The WoodSpring Suites Pecos is purpose-built for the unique needs of extended stay travelers.
The hotel was developed by Summit 11 Investment Group based in Irving, Texas. WoodSpring Suites Pecos is the first WoodSpring Suites in their portfolio, joining their five other Choice Hotel-branded properties across West Texas.
“Developers love the WoodSpring Suites brand for good reason—the brand’s third-quarter RevPAR performance was strong, with a nearly 2% year-over-year increase,” said Ron Burgett, vice president, franchise development, extended stay, Choice Hotels.
“WoodSpring’s high room counts and occupancy rates can help place developers in the best position to take advantage of potentially high RevPAR markets across the nation and help developers capture hidden demand for long-term stay options in both the business and leisure markets.”
According to the online database TOPHOTELCONSTRUCTION, Texas has currently 126 new hotels in the pipeline:
Choice Hotels International is one of the largest and most successful lodging companies in the world.
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