
WMF Professional Coffee Machines wins prestigious German Brand Award for the WMF espresso NEXT campaign
This year’s German Brand Award goes to WMF Professional Coffee Machines. Having won in the ‘Excellence in Brand Strategy and Creation’ category, the professional coffee machine manufacturer was honored for its technically and emotionally powerful campaign accompanying the market launch of the semi-automatic portafilter machine WMF espresso NEXT. “The campaign impressively demonstrates how well-thought-out brand communication unites precision and aesthetics,” said the jury.