Soneva launches bespoke resort concept in the Maldives

Luxury resort operator Soneva has revealed the first location for its new brand, Soneva Secret.

The latest ultra bespoke line will make its debut in Haa Dhaalu, the Maldives’ most remote atoll in January 2024.

Brand plans

30 years in the making, the Soneva Secret resort concept builds upon Soneva’s experience at the forefront of exceptional hospitality.

It is intended to set a new standard in intuitive, personalised service, private villas and unspoiled settings, surrounded by nature.

Maldives accommodation

Soneva Secret 2024 features 14 beach and overwater villas, including lagoon Crusoe Villas, accessible only by boat, and the Castaway, the Maldives’ first floating villa. Each is designed in harmony with the natural setting, with direct access to the white sand beach or lagoon.

As well as vast master suites, including a roof that slides to reveal the sky, every villa also features adjoining bedrooms, offering space for families or additional guests.

Personalised provision

Personalised service will be offered in the form of a dedicated Barefoot Guardian and Barefoot Assistant for every villa.

Plus the resort’s 14 private chefs, one for each villa, will craft bespoke menus and unique culinary journeys to be savoured in the privacy and comfort of the villa or enjoyed at the island’s most picturesque spots.

Dining delights

Other dining experiences will include Out of This World, a castaway dining tower, observatory and wine cellar in the lagoon, reachable by zipline; a toes-in-the-sand firepit dining experience at So Primitive; and The Living Room, the island hub and casual dining and lounge venue, which is also home to a library, boutique and Soneva’s ice cream, chocolate and cheese and charcuterie rooms.

At Soneva Secret 2024, fully bespoke experiences are curated for every guest, including wellness services in the resort’s treatment room or in private in-villa treatment rooms, while younger guests can visit The Den, a technology-free zone  where they can learn, play and discover nature.