The creation of this team signifies a focus on growing the upper upscale brands of what’s become the eighth largest hotel company in the US.

Upper upscale growth

Sonesta’s newly created team will now lead the growth of the company’s upper upscale brands, which include The James and The Royal Sonesta franchises.

“We are empowering this team, dedicated to the upper end of the market, to continue expanding Sonesta’s footprint of our upper upscale brands,” said Brian Quinn, Sonesta chief development officer. “We anticipate accelerated portfolio growth with The James and The Royal Sonesta brands.”

The new team is committed to continuing Sonesta’s ethos of forging strong relationships with owners, operators and franchisees.

Looking to the future

This new development team will be led by senior vice president of Sonesta, Phil Hugh, who draws on 20 years of experience in leading lodging development teams. Regional vice presidents on the team will then include William (Bill) Hall, Tom Williams and Mike Higgins.

Commenting on his new role, Hugh said: “The luxury and lifestyle markets are a compelling opportunity for Sonesta. Sonesta has continued to expand its development capabilities and we, as a team, are committed to working with owners, management companies and the development community to grow this segment.”

Sonesta Franchising debuted in the United States in September 2021. The platform now features 17 brands across a range of hospitality segments.