Social media addict? This Swedish hotel will offer you free stay if…

by | Feb 12, 2019 | News

Once you check in to the screen-free suite at Gothenburg’s Hotel Bellora, you had better check out of social media to get a free stay

A hotel in Sweden is offering free hotel rooms to social media addicts.

The only condition, however — no screens allowed in the hotel, essentially making it a sort of detox for the increasingly large numbers of people that have become addicted to social media.

We find out more.

Higher the social media usage, higher the room rate

To put the issue in context, consider for a moment that the number of social media users worldwide has soared to 3.196 billion as of 2018, and that those numbers represent a rise of 13 percent over the previous year.

That’s why the Check Out Suite in Hotel Bellora, in Gothenburg, Sweden, is helping guests get away from using social media.

The hotel’s goal is to encourage visitors to spend more time with loved ones or experiencing the world around them, as opposed to staring at a screen.

The main concept behind this hotel is that the more screen time you indulge in, the higher your room rate becomes.

How do they know, though?

The room uses a “skärmfri” (screen-free) smart lamp, which measures how much you pay for the room based on how much time you spend on social media.

“We’re now taking our ‘screen help’ concept further in different ways,” said Lisa Höglund, Head of Communications at Länsförsäkringar, a Swedish insurance company in collaboration with Hotel Bellora.

“The skärmfri lamp was one way to help, but now we have taken it even further and converted screen time into a currency that rewards a healthy digital life,” she added.

The way it works is that guests connect their phones to the lamp in their rooms using hotel WiFi.

The lamp then glows white, measuring up to 30 minutes of the recommended time people should be on their phones for recreation, according to studies cited by Hotel Designs.

After that, the lamp starts to glow red, which means guests will have to pay the full price for the room.

If you don’t use your phone at all, however, the room is totally free.

But how many visitors will be able to successfully accomplish that?

We, frankly, don’t foresee the hotel losing much money.


Let’s take a look at a few other projects currently underway in Sweden:

Kulturhus I Skelleftea 

Gradienten Hotel

Scandic Helsingborg 

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