SO/ Sofitel Bangkok leads the way in design for Accor’s lifestyle brand

by | Jul 2, 2019 | Design

SO/ Sofitel Bangkok – where fashion and lifestyle are exquisitely blended

The recently opened SO/ hotel in Bangkok keeps pace with Sofitel’s other properties around the globe

Accor’s latest addition to its SO/ lifestyle brand has opened to fanfare in Thailand. 

The SO/ Sofitel Bangkok paired famed French fashion guru Christian Lacroix with a team of five local architects to realise the hotel’s inimitable design. 

We find out more. 

The high bar of luxury lifestyle

It’s never been more difficult for lifestyle brands to keep up with each other, never mind themselves. 

With more and more boutique, luxury lifestyle brands popping up all the time, it can be hard for them to differentiate themselves, and often this will boil down to design. 

Accor’s relatively new lifestyle brand SO/ targets the same millennial market as other fashionable hotel brands such as W and Citizen M, and so far, has had success in its Vienna and Mauritius locations.

So, perhaps it is no surprise that SO/’s latest offering in Bangkok is here to up the brand’s game. Located in downtown Bangkok and overlooking Lumpini park, the hotel is sure to attract discerning young travellers looking to experience the hustle and bustle of Thailand’s capital. 

International design with local flair

The SO/ Sofitel Bangkok offers guests the best of both worlds when it comes to design – an international design name coupled with local design talent. 

French fashion designer Christian Lacroix was enlisted to come up with the hotel’s concept, which was then executed by a team of five Thai architects. The result is a chic and fun fusion of Thai and French decoration. 

“So Cozy” room with a view

Hi-So Rooftop Bar

Red Oven Restaurant 

Bar

The fruits of this labour can be seen in the Executive Lounge, which features a patchwork throne and silver-headed life-sized llama, and in the 9th-floor lobby, which exudes all the style and confidence you would expect from the French fashionista. 

Infinity pools and haute-concept guest rooms

The hotel’s location in the bustling centre of Bangkok can be fully appreciated from the rooftop infinity pool, which affords guests panoramic views over the urban park below. 

The pool is part of the hotel’s fitness centre, which helps guests stay in shape, whether that is with a yoga or Thai boxing class. 

Guest rooms are another of the hotel’s highlights, and Lacroix has let his imagination run wild here. Each room falls into an elemental category, inspired by water, earth, wood or metal. 

Apart from Lacroix, some rooms were designed by local architects such as Vitoon Kunalungkarn, whose suite takes inspiration from Thai caves in its decoration and motifs. 

 

Let’s take a look at a few other projects currently underway by So/ Hotels & Resorts:

SO/ Los Cabos Hotel & Residences

SO/ Jakarta Mega Kuningan

ABOUT THE CHAIN

SO/ Hotels & Resorts are a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, each SO Hotel® is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer.

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