September 2021 overview: 54,000 new hotel rooms set to open [Infographic]

Pan Pacific London

A peek into the TOPHOTELPROJECTS construction database shows that Europe will be the most active region for hotel openings, well ahead of APAC and North America.

In September 2021, 275 hotels with 54,089 rooms are due to make their debuts around the world, our research indicates. We find out more about these upcoming launches.

September 2021 hotel openings by region

Europe is expected to be by far the most dynamic growth market in September, with 103 new hotels and 16,107 additional rooms on the cards, well ahead of APAC (69 properties and 16,831 keys). However, a quick comparison of the respective room counts of Europe and APAC shows that properties in the former will on average be a good deal smaller than those in the latter.

North America takes third place overall, with 62 planned openings set to bring 11,412 rooms into play. A further 24 projects are nearing completion over in the Middle East, while 12 are on track to launch in Africa, and five more are coming to Latin America.

Of the 275 new properties being tracked by our researchers around the world, the vast majority (179) are in the four-star segment, while the remainder (96) fall into the five-star category.

Key national and urban growth markets in September 2021

The US heads up our list of busiest countries courtesy of its tally of 49 hotels and 8,749 keys. Across the Land of the Free, New York will be the most active city, with five launches bringing 1,096 rooms in total.

China comes in second place – its 35 projects are due to add 10,870 rooms to the country’s offering. In the People’s Republic, Beijing and Shanghai make up the hottest urban growth markets, with four new properties apiece and 1,782 and 1,764 keys respectively.

The UK, with 24 new hotels and 4,175 rooms, follows in third place. No fewer than 14 of these projects and 3,041 rooms are happening in the capital London.

Top hotel brands expanding in September 2021

Hilton Garden Inn is planning to open ten new properties with 2,158 rooms, earning it the distinction of being the most prolific hotel brand in September 2021.

By way of comparison, Hampton by Hilton will grow its portfolio by nine hotels and 1,288 keys over the same period. And Courtyard by Marriott will complete seven schemes with 1,059 rooms.

Noteworthy hotel openings in September 2021

While many interesting properties will open their doors this month, we’ve chosen to focus on three new hotels in London.

Located in a prime spot on Leicester Square, The Londoner will offer a new lifestyle-focused abode spread across 15 floors. Designed for grand and intimate occasions, The Londoner will have 350 rooms and suites, four concept restaurants and lounges, and a spectacular rooftop bar. Other facilities include a state-of-the-art ballroom for up to 1,000 guests, two new Odeon Luxe cinemas and a subterranean spa.

Close to Liverpool Street station, meanwhile, the 41-key Boutique Hotel One Crown Place London will stretch across six Georgian townhouses with their own unique personalities. The ground-floor communal areas will be interlinked by a series of rooms, including a deli, social café, art gallery, reception parlour, club lounge with bar and library room. Guestrooms and suites will be opulent but cosy, with ornate detailing and patterned wallpapers complementing natural woods, and a covered courtyard at the rear will welcome diners from the hotel’s restaurant.

Just a short walk away, Pan Pacific London will also launch this month. The 237-key luxury hotel will occupy a 43-storey tower alongside 160 apartments and retail outlets. London’s first Pan Pacific hotel will offer an elegant spa, meeting and events spaces, a 380-seat double-height ballroom facility and an exceptional F&B programme overseen by executive chef Lorraine Sinclair and executive pastry chef Cherish Finden.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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