See Marriott International’s announced vision for Sheraton transformation
Sheraton’s design sketch
The hospitality company estimates that $500 million of owner investments have already been committed to these efforts in the United States
This is significant for not just Marriott, but for the whole hospitality industry, as Marriott International is the largest hotel company in the world and Sheraton Hotels & Resorts currently ranks as the third largest brand in Marriott’s portfolio. It’s also the largest if you just look at those that fall outside of North American and you go by room count.
Marriott’s Vision for Sheraton
There have been some lingering questions since Marriott International introduced its new Sheraton guestroom during the latter part of last year. Those questions, however, seem likely to be answered soon because the company is currently displaying what it has in store of the public spaces within Sheraton hotels.
This showcasing is taking place at the NYU International Hospitality Industry Investment Conference in New York City. The aim behind the move seems to be to show the owners and the investors present that there is a vision and a plan at work for the company’s brand strategy, plus also a continued emphasis being placed on its famous signature focus on the guest experience, as well as on the hotel operations and the design approach side of things.
What Marriott International Leaders Are Saying About Sheraton
Given the magnitude of what Marriott’s plans for Sheraton may mean for the company as a whole, Marriott’s leaders have of course begun to weight in on their plans, providing additional insights via statements.
Arne Sorenson, the president and CEO of Marriott International, recently had this to say:
“From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company. We knew that the way to restore this incredible brand was focus and collaboration with our hotel owners. We wanted to build on Sheraton’s rich legacy of sitting at the heart of communities across the globe, but also to create a differentiated positioning and compelling proposition for our owners. With our Sheraton transformation plan, we’ve put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path. We are ready, our vision is clear and the energy is robust for Sheraton.”
Let’s take a look at a few projects currently underway by Sheraton Hotels & Resorts:
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