Schaerer Coffee Link is turning every new coffee machine into a real sales driver
With the digital solution Schaerer Coffee Link the swiss coffee machine manufacturer Schaerer offers its customers a wide range of possibilities for optimising their coffee business and increasing sales – and is enabling entirely new business models to be established in the process. “Thanks to Schaerer Coffee Link, our customers receive well-founded information about the exact machine utilization per location, in the case of hotel chains also per branch. In addition, the digital solution shows which coffee specialties are particularly in demand. This knowledge can be used to increase sales. For example, in the case of a self-service coffee machine in the hotel lounge, an advertising video with a limited-time promotional offer could be placed on the display to create additional sales incentives”, says Schaerer CEO Jörg Schwartze. To allow the digital solutions to be perfectly tailored to individual needs, three different function packages are available: the free Basic package offers all the key basic applications, while further features are provided in the Premium and Professional packages.
The Schaerer Coffee Link digital solution have one aim – to continuously optimise the processes relating to the management and operation of coffee machines. This also includes taking a look at new business models – something made possible thanks to the integrated database for machine and process data. The digital solution is constantly being developed to deliver an unprecedented range of user-friendly analysis and control options to increase the efficiency and profitability of the coffee business – starting with the in-depth analysis of sales figures, the automated adaptation of the beverage offering across locations, and the optimisation of the supplier chain, and extending right the way up to the advance planning of service and (remote) maintenance measures.
Understand customers, increase performance, extend service
In order to best respond to individual requirements, the modular solutions packages of Schaerer Coffee Link concentrate on three segments: the seamlessly interconnected tools relating to the “Software as a Service” feature create maximum transparency of the machine status as well as deliver all the data needed for daily management in the coffee business. The integrated tools currently include comprehensive real-time information on the machine status, consumption, troubleshooting, service handling and efficient task management. Insights into daily business also offer a whole host of customisable sales and consumption statistics as well as quality indicators. With respect to “Advanced Analytics”, the digital solution deliver standardised yet also tailor-made analyses based on an integrated business intelligence platform. With “3rd Party Connectivity”, users also have the option of integrating their own applications or networked devices into the digital solutions, allowing them to reap the full benefits of more efficient business processes across all areas. Depending on which of the three function packages (Basic, Premium or Professional) the customer chooses, they have access to a range of different features – from basic applications to in-depth analysis options.
Standard hardware module for IoT
Schaerer is committed to providing all customers with easy access to the Schaerer Coffee Link digital platform. With this in mind, all new Schaerer coffee machine models are gradually being equipped as standard with the hardware required to integrate Schaerer Coffee Link. Exceptions to this are the entry-level models Schaerer Coffee Club and Schaerer Coffee Prime; however, the hardware can be retrofitted to these machines without any problems. The same applies to machines that have already been purchased.
Founded in 1892 and headquartered in Zuchwil, near Solothurn, Switzerland, Schaerer AG is one of the world’s leading manufacturers of fully automatic professional coffee machines and offers solutions to suit all needs and performance requirements. Schaerer AG is represented internationally with subsidiaries in Germany, Belgium and the US and over 70 partner companies on all five continents. Schaerer has been part of the WMF Group since 2006 and of the French consortium Groupe SEB since the end of 2016.
Customers all over the world value Schaerer products for their ease of use, the large selection of coffee types available at the touch of a button and the excellent and consistent quality of their coffee beverage. Numerous innovations, including the revolutionary, patented Best Foam milk system, highlight the company’s pioneering approach. The strapline “swiss coffee competence” is founded on the Swiss engineering skills on which the company draws and its far-reaching coffee expertise. Schaerer combines coffee machine technology and many years of coffee expertise with the craftsmanship of a barista: inside the coffee machines everything meshes perfectly to make drinks that are on a par with the hand-made creations of a barista, in terms of both taste and appearance.
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