Saudi Arabian site signs a swift second hotel brand

Saudi Arabian megaproject Amaala is continuing its health theme with the confirmation of its second hotel brand deal.

The developer, Red Sea Global, is partnering with wellness resort operator, Jayasom, to deliver an integrative multigenerational health offering.

Resort and residences

With a planned total of 153 keys and 24 branded residences, Jayasom Wellness Resort, Amaala will be situated in Triple Bay on the northwest Saudi coast and due to open in Q2 2024.

This will comprise a family wellness product alongside an adults-only zone, as well as residences for sale to private owners. The resort experience and all facilities are designed to immerse guests in a journey of personal transformation, with approximately 7,000 sq m dedicated to covering holistic health, fitness, physiotherapy, nutrition, aesthetic beauty, and spa. This will be complemented by an extensive conscious cuisine offering across multiple outlets.

Discovery spaces

Spaces across the resort will be dedicated to contemplation, self-healing, and self-discovery, and integrated wellness trails, yoga pavilions, and labyrinths have been designed to offer a sense of discovery.

The state-of-the-art spa has been designed to respect the two offerings of the resort – a serene adults-only space and a more energetic family experience. Guests will encounter a cocoon-type environment integrated within a horseshoe-shaped natural land formation. An adult entry and family entry will be included to support Jayasom’s multi-generational resort.

Adult and family areas

The adults-only zone of the resort will allow a peaceful and tranquil environment to facilitate a rejuvenating experience, dedicated to contemplation, healing, and self-discovery.

Meanwhile, the family section will be where guests come together to make meaningful connections, enriched by authentic experiences. Branded residences will offer an opportunity for families to make the Jayasom philosophy a permanent part of their lifestyle. While enjoying their own private villa, homeowners can benefit from a wellness community and the holistic wellness offerings of the resort.

Holistic health

An all-encompassing approach to health and wellness will draw together Western evidence-based practice, holistic remedies, and local wisdom. Guest journeys will be delivered as retreat experiences by a team of highly trained therapists and staff, including medically-certified specialists.

From tailor-made movement-based programmes to build strength and flexibility to minimally invasive beauty procedures using the latest US FDA-approved technology, all programmes will be supported by nutrition and education on mindful consumption. Innovation will also play a central part in the offering, with treatments based on real-time research and technology.

Unique destination

John Pagano, group CEO of Red Sea Global, said: “Jayasom will offer our guests a holistic sanctuary where they will be surrounded by the stunning natural landscape of the Red Sea coastline. We want visitors to truly appreciate the beauty of this unique destination while focusing on their transformative journey through the world-class wellness facilities on offer.

“This partnership is yet another exciting step in growing our luxury brand portfolio at Amaala and welcoming our first guests next year.”

Inaugural flagship

Karen Campbell, CEO of Jayasom, added: “We are delighted to announce our inaugural flagship property and look forward to sharing our integrative wellness approach with visitors and residents at Amaala. Health is a key motivator for travellers today and we are honoured to be leading the way on this ambitious project in partnership with RSG.

“Together, we will set new standards for the global wellness travel industry and help propel it to the next level. Our partnership is built on shared values of sustainability leadership and community responsibility, and we are proud to bring our sector expertise to this project driven by service excellence”

Sustainability cornerstone

Sustainability is a cornerstone of Amaala, with the entire destination set to be powered by 100% renewable energy. The development targets a 30% net conservation benefit by 2040, which will be achieved by the expansion of key natural habitats that encourage biodiversity to flourish.

Upon completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.

First phase

Jayasom Wellness Resort, Amaala will form part of the first development phase of Amaala, which is well underway and expects to welcome its first guests in 2024. This will consist of eight resorts offering upwards of 1,300 hotel keys.

The first hotel recently signed for the site was Clinique La Prairie Health Resort, from another wellness brand. This will offer 66 ultra-luxury suites and 13 branded residence villas when it opens in Q3 2024.