Ruby Hotels to break into the Nordics with debut property [Construction Report]

by | Apr 5, 2019 | Projects

A rendering of the Ruby Helsinki

The fledgling hotel group founded by CEO Michael Struck has a deal for a new project in the Finnish capital of Helsinki.

Ruby Hotels, the fledgling hotel group founded by CEO Michael Struck, has secured its first project in Scandinavia: a new hotel in the Finnish capital of Helsinki.

The property is set within a historic 19th-century building, located in Helsinki’s charming Kruununhaka district.

Renowned for its beautiful Jugendstil art nouveau architecture, the area is ideal for this kind of hospitality property.

Benefitting from a central position between the city’s main railway station and the hip district of Kallio, guests at the new hotel will be just steps from hotspots including the harbour and marketplace, Helsinki cathedral and Tori Quarters, which is the heart of local nightlife.

Entering the Nordic market

For its debut in the Nordic market, Ruby is teaming up with real estate partner ICON Real Estate, a Finnish project developer is based in Vaasa with an impressive track record in Helsinki’s inner city.

A historic building complex consisting of a main house and an annex (Mariankatu 23 and Maneesikatu 7) will house the Finnish Ruby hotel, which will include 142 guest rooms, a 24-hour bar and breakfast area, a pavilion in the courtyard as well as an outside terrace.

Built in 1885, the historic building is set on the plot where the Finnish national poet Johan Ludvig Runeberg used to reside.

Every Ruby hotel is designed and developed individually, referencing local themes and stories. “It’ll also be the first of our hotels to feature a sauna. We’ve let Finnish tradition convince us!” CEO Michael Struck said.

Beyond the rich history of the buildings themselves, the neighbourhood of Kruunuhaka is the oldest in the city of Helsinki.

The area is home to many historically important buildings such as the presidential palace, located at the opposite end of Mariankatu, next to the marketplace.

The Ruby Helsinki development is part of a half-city-block-sized (10,000 m²) real estate project which is set to give the neighbourhood a fresh wind, with 50-60 luxury apartments including everything from studios to 4-bedroom flats under construction next door.

A different form of luxury

Just like the group’s other houses, the new hotel will follow Ruby’s ‘Lean Luxury’ philosophy: a top location, high-quality fittings and outstanding design.

All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.

“This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services. Thanks to proprietary technical innovations, we plan, build and organize ourselves differently from conventional hotels. To be precise, we plan and build in a very modular way and centralize as well as automate processes behind the scenes wherever possible. This helps us create a luxurious and unique hotel experience at an affordable price,” said Struck.

Additional Ruby Hotels are currently in the works. With the support of renowned partners, Ruby will open nine new hotels by the year 2021.

They will be opened in locations including London, Zurich, Cologne and Frankfurt. Another hotel will open in Shanghai in a few months.

For Ruby, signing the Finnish project marks an entry into the highly competitive Nordic market, which holds a lot of potential for Ruby’s contemporary, innovative concepts.

 

Let’s take a look at a few other projects currently underway by Ruby Hotels:

 

Ruby Lani

 

Ruby Lucy, Hotel London 

 

Ruby Hotel Koln 

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