Rotana sets first foot in Senegal

UAE-based hotel management company Rotana is making an entry into Senegal with a 150-key property in the Dakar region.

Arjaan Hotel Apartments by Rotana is expected to be completed by 2026. 

Full facilities

The aparthotel will offer fully furnished spacious studio, one- and two-bedroom apartments. Residents will have access to the Bodylines Fitness & Wellness Club featuring a comprehensive gym, swimming pool, sauna, steam and massage rooms. 

The property also includes four meeting rooms with flexible seating plans and cutting-edge audio-visual technology to suit all business needs. Dining options include an all-day café and 24-hour room service. 

Modern mixed use

The hotel will be located within a modern mixed use development called Les Zeniths, a high-end, state-of-the-art, and environmentally friendly project set in the heart of the urban hub of Diamniadio.

Creating a new destination for both business and leisure, the project will be built with efficiency and sustainability in mind, to meet the challenges posed by the region’s climatic conditions.

Growing market

Makram El Zyr, corporate vice president of development at Rotana, said: “The launch of our first property in Senegal marks a significant milestone for Rotana, and we are excited to be working with HM Group of developers to mark our expansion into West Africa. 

“Senegal is a rapidly growing market and leading tourism development on the African continent. We look forward to delivering on our brand promise ‘Treasured Times’ by offering guests a hassle-free experience and home comforts as they settle down to city life.”

Green development

Ali Bilal, MD of project partner HM Development, added: “We are delighted to be working with Rotana to launch Les Zeniths Arjaan by Rotana, as part of our latest venture in Senegal.

“In addition to the hotel apartments, Les Zeniths is a mixed-use green development comprising residential, office and commercial spaces. Articulated around a shopping mall, it provides great convenience and caters to the diverse needs of those visiting the city for long- or short-stays.”

African pipeline

Rotana currently operates 72 hotels in the Middle East, Africa, Eastern Europe and Türkiye, serving more than six million guests per year, including 10,159 keys across 36 hotels in the UAE alone.

Its African pipeline includes Azure Rotana Resort & Spa, a 185-key hotel which is due to arrive in Oran, Algeria in March 2024, and Luxor Rotana, bringing 319 rooms online in the ancient Egyptian city in Q3 2025.