Rotana outlines EMEA expansion plan

Pictured: rendering of Pontus Rotana Resort & Spa, Gonio. Image © Rotana Hotels & Resorts
UAE-headquartered hotel management company Rotana is planning to rapidly grow its portfolio in Europe, Africa and the Middle East (EMEA).

Its aggressive development pipeline will see 30 planned openings across the globe in the next three years.

European expansion

Rotana has signed several new properties in Europe, including two UK sites. Under its affordable hotel and serviced apartment brand, Centro, Centro New Malden and Centro Kingston will open in 2024 as the first two properties that form part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region.

The hospitality group is also marking its debut in Georgia with the upcoming Pontus Rotana Resort & Spa, Gonio. Expected to open in 2026, the five-star property will add 600 keys to Rotana’s global portfolio.

African footprint

Further building its African footprint, Rotana’s first foray into Senegal will result in a new Arjaan Hotel Apartments by Rotana branded property. The 150-key Les Zeniths Arjaan by Rotana in Dakar is set to be completed by 2026.

The company is also expected to make its debut in the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran in 2024.

Saudi sites

In Saudi Arabia, Rotana signed four Edge by Rotana and one Rayhaan by Rotana properties in Riyadh, and an Edge by Rotana property in Al Baha.

With these new agreements, the firm is on track to meet its ambitious goal to triple the number of rooms it currently runs in the country to 6,000 over the next four years.

Market introductions

Eddy Tannous, chief operating officer at Rotana, said: “The introduction of Rotana in these new markets is an exciting milestone and is poised to drive further brand recognition across our key source markets.

“Rotana has grown considerably over the last 30 years, now managing a portfolio of over 100 hotels. As we look to expand our presence around the globe, Rotana will continue to ensure the consistent delivery of ‘treasured time’ across its properties.”