The line has ambitious growth initiatives in Asia, with three sites due to open this year and a further pair in 2024. A joint venture has seven additional projects underway too.
This expansion highlights the brand’s confidence in the region and its commitment to delivering contemporary accommodations to the new generation of modern business and leisure travellers across the most sought-after gateways and getaway locations in Asia.
Chinese charge
Buoyed by an increase in domestic tourism and a growing demand for new experiences, New World is steering towards Chinese growth.
Three more hotels, the 303-key New World Chongqing Hotel, the 337-room New World Taishan Hotel and the 279-key New World Guangzhou Hotel will open their doors by the end of this year.
Joint venture success
Harnessing the power of strategic partnerships, in 2021 New World entered a joint venture with Rezen Group, a subsidiary of Trip.com Group, to develop and operate all newly opened New World Hotels & Resorts in mainland China.
The joint venture, known as New World Tongpai Hotels Group, established a three-year goal to develop 10 sites in the region, with a focus on promoting advanced digital transformation through all hotels.
As of today, the joint venture has successfully opened one property, with additional seven properties currently under development. These include Tongpai Hotel Zhangye, Gansu, Tongpai Hotel Shanghai Peoples Square and Tongpai Hotel Wuhan Chow Tai Fook Industrial Park, due by the end of 2024, and Tongpai Hotel Yancheng Tinghu and Tongpai Hotel Wenzhou Lucheng, scheduled for 2025.
Elsewhere in Asia
Throughout the rest of Asia, the New World brand will be opening its fifth property in Vietnam with the 306-room New World Nha Trang Hotel next year, further strengthening the brand presence in the country.
This line is also set to debut in Japan with the opening of the 224-key New World La Plume Niseko Resort in 2024. Amenities will include two restaurants and bars comprising a signature restaurant, all-day eatery and lobby lounge, incorporating Japanese, Western and Chinese culinary styles. A lobby lounge, just off the welcome foyer, will also offer an al fresco environment through its terrace.
Strong passion
Hoss Vetry, vice president of operations, Asia Pacific, at Rosewood Hotel Group, said: “We are thrilled to be entering this immensely exciting phase as our commitment to New World Hotels & Resorts and dedication to Asian hospitality begins to yield remarkable results
“With our plans coming to fruition, our passion to expand our diverse range of offerings and create truly meaningful experiences for our guests has never been stronger.”
