Rosewood to manage 200-key luxury hotel in Shanghai
Rosewood Shanghai will occupy the top floors of a new landmark building
Ultra-luxury brand Rosewood Hotels & Resorts has been appointed by Shanghai-based property developer Lonsen Land Group to manage the newbuild hotel, which is expected to open in China’s largest city in 2028.
Despite the uncertainty of Covid19, plans have just been unveiled for an exciting new property to break ground in 2022 ahead of a projected 2028 opening. We find out more about the vision behind Rosewood Shanghai.
Strategic growth across Asia
This highly anticipated Shanghai opening represents a strategic addition to Rosewood Hotels & Resorts’ expanding Asian portfolio, joining no fewer than nine properties already in operation and six more schemes under development across the continent. Its latest hotel will be situated at the heart of the emerging business and cultural hub, the Jin’An District and Suhewan area, offering travellers unparalleled access to the city.
“As we continue to grow the brand throughout Asia and specifically mainland China, Shanghai has long been a priority destination in which to plant the Rosewood flag,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group. “The country’s largest city and economic hub, Shanghai embodies several of our key brand values – innovation, creativity and originality. We are thrilled to bring a new standard of luxury to the region and thank our partners at Lonsen Land Group for the opportunity they’ve given us to do so.”
Rosewood Shanghai to help transform the local skyline
The hotel will occupy the top floors of a mixed-use development by internationally renowned design studio Foster + Partners. This landmark building is set to be one of the tallest complexes in Shanghai’s Puxi district at a soaring 320 metres high.
Rosewood Hotels & Resorts is promising to deliver a unique design concept that showcases the site’s expansive views, with five restaurants and bars and the brand’s wellness concept Asaya, in addition to 200 guestrooms and suites. The design ethos and bespoke programming will be guided by the brand’s A Sense of Place philosophy, taking inspiration from Shanghai’s history, culture and dynamic spirit.
“For many, Shanghai is known as ‘Mo Du’, the Magic City; cherished for its rich cultural heritage, modern lifestyle offerings and captivating social scenes,” said Mr Ruan Xingxiang, chairman of Lonsen Land Group. “With the brand’s A Sense of Place philosophy and referencing to the success story of its trophy property in Hong Kong, Rosewood Hotels & Resorts makes an ideal partner of us to reinvent Shanghai’s charm as a destination for affluential explorers from around the world.”
The news means that Shanghai will soon join Rosewood’s other properties across Greater China, including Hong Kong, Beijing, Sanya and Guangzhou. Additional projects under development include Rosewood Chengdu and Rosewood Ningbo, both set to open in 2023, along with Rosewood Shenzhen and Rosewood Taipei, which are being lined up to launch in 2024.