Rosewood to enter Seoul with landmark development

Rosewood Hotels & Resorts has signed an agreement with one of South Korea’s leading real estate developers, Eleven D&C Co., Ltd, to manage Rosewood Seoul.

The ultra-luxury, new-build hotel, which is set to open in 2027, will be a part of The Parkside Seoul mixed-use development found in the heart of the city by Yongsan Park.

A new landmark hotel

Rosewood Seoul is set to become a new landmark hotel for the South Korean capital as it takes shape in an exciting new development occupying the former site of the United Nations Command.

The mixed-use neighbourhood will have expansive outdoor space connecting high-end retail and residences. With frontage on the major Noksapyeong-daero thoroughfare, the development will also connect the city’s traditional business district and modern Gangnam area.

“Seoul is one of Asia’s most dynamic metropolises known for its innovation while simultaneously honouring its distinctive history and heritage,” said Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group.

“We look forward to exploring this destination through the Rosewood lens and are thrilled to be working with our partners at Eleven D&C Co. to create an elevated lifestyle experience that will bring attention to Seoul amongst a new generation of ultra-luxury travellers.”

Seok Oh Eum, Chairman of Eleven D&C, commented: “We are thrilled to have Rosewood Hotels & Resorts join The Parkside Seoul, a mixed-use development project planned on a site with historical significance in the center of Seoul. Despite the site being located in the heart of the city, it took 111 years for the site to be returned to the Korean people due to its tumultuous history, making the development of The Parkside Seoul a historic event in itself.”

“The combination of the dynamic charm of Seoul, a city where the past and the present coexist, and Rosewood’s guiding principles is sure to make Rosewood Seoul a new landmark of Seoul, beloved by sophisticated travelers from around the world and Seoulites alike.”

A design-led development

The prestigious American architecture firm Kohn Pedersen Fox Associates will lead the architectural design of Rosewood Seoul, which will be guided by Rosewood’s A Sense of Place philosophy. This property will be inspired by the city’s futuristic lines and eye-catching facades. Space Copenhagen will undertake the design of the hotel’s interiors.

The property will be home to 250 rooms and suites, which are to be among the city’s largest, and an extensive range of amenities including seven restaurants and bars and Rosewood’s comprehensive wellness concept, Asaya, which at this hotel will draw on Korea’s cutting-edge approach to health and beauty.

The 4,500-sq-m wellness space will accommodate multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool and saunas, a state-of-the-art fitness centre and indoor golfing facility. Other facilities will include Rosewood Explorers kids club and 1,800 sq m of event space.

The hotel aims to reflect the identity of this city known as a gateway for international business and a trendsetter in fashion, art, design and music. Local creatives, innovators and tastemakers will be invited to collaborate in this space.

The hotel’s neighbouring Yongsan Park stretches from the banks of the Han River to the foot of Namsan Mountain and is home to attractions like the National Museum of Korea.