SH Hotels & Resorts and real estate hospitality firm Boscalt Hospitality have teamed up to reimagine a Rome landmark hotel under the French luxury house Baccarat.
Hotel Majestic will reopen as Baccarat Hotel Rome in the Italian capital in late 2025 following a complete restoration.
Contemporary redesign
The redesign will retain the iconic property’s history by architect Gaetano Koch, author of its ‘piano’ profile, while introducing a contemporary style.
The hotel will be refashioned into 83 spacious rooms and suites. Public amenities include three grand dining rooms with the main restaurant featuring an expansive terrace with views across the fashionable Via Veneto, an intimate cocktail bar, a rooftop bar, state-of-the-art meeting and conference spaces and a full-service spa and fitness facility.
Property history
Opening in 1889, the historic property has since hosted a steady stream of royals, nobles, politicians, celebrities, and sophisticated travellers. From 1960, after its Bar Ninfa played a starring role in Federico Fellini cinema classic ‘La Dolce Vita’, the site took on a renewed allure as a symbol of Italy’s vibrant and seductive post-war prosperity.
The hotel has five floors above ground, most of them boasting terraces, across a total surface area of over 10,000 sq m including two retail areas.
Glamorous revival
Barry Sternlicht, chairman of SH Hotels & Resorts, said: “We are pleased to partner with Boscalt Hospitality, a member of the Edmond de Rothschild Private Equity Partnership, to bring the Baccarat brand to Rome, which will forever be the Eternal City for the world’s most sophisticated explorers and travellers.
“At Baccarat Hotel Rome, we will revive and restore the glamour and sophistication of an iconic luxury landmark by delivering a level of service and attention to detail that will delight guests and local residents alike.”
Emblematic luxury
Boscalt Hospitality co-founder Liza Masias commented: “We are proud to collaborate with the dynamic design team at Baccarat in redefining and repositioning a historic property with a contemporary flair that pays respectful tribute to the cultural and artistic heritage of an ancient yet modern imperial city. We look forward to the property’s transformation into an emblematic luxury hotel that resonates with and reflects the artistic, historical, and architectural treasures of Rome.”
The firm’s other co-founder Jaume Tapies added: “It is incredibly exciting to be introducing, together with SH Hotels & Resorts, the Baccarat brand to the ultimate urban experience of Rome. As we celebrate the restoration and preservation of the Hotel Majestic’s iconic legacy as the preeminent hub of the fashionable Via Veneto, we’re proud to pay tribute to the remarkable resiliency of one of Europe’s most sought-after destinations. In the coming years, we expect that timeless allure to grow.”
Boscalt is also working on a conversion project in London, UK, transforming what was once Spiers & Pond Hotel into Hyde Paradox Hotel London City. The 110-key property is due to open in Q2 2023.
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