Ritz-Carlton Florida golf resort tees off rebranding project

Marriott International’s luxury The Ritz-Carlton brand is to transform its luxury golf resort in south Florida, USA.

The Ritz-Carlton Golf Resort, Naples has been a fixture on the state’s Paradise Coast for two decades, and the hotel chain is now rebranding it as The Ritz-Carlton Naples, Tiburón.

Broader resort

The new name is aimed at encompassing a broader resort experience, with major enhancements to be unveiled over the next few years including a new restaurant concept and guestroom renovation.

Parker Torres Designs has been tasked with incorporating the resort’s surrounding natural aesthetics throughout the updated interiors. Guestrooms and suites will feature earthy tones complemented by opulent finishes, creating a dramatic yet tranquil setting when they are revealed in 2024.

Exteriors and eatery

Exterior changes are already underway, with the repainting of the façade to a toasted cream hue, which will be complete in February 2023.

Expanding the culinary offerings at the resort, a new restaurant concept reflective of an American brasserie will debut in late 2023. Featuring a destination bar and seasonal menus created by executive chef Aldo Novoa Rodriguez, the all-day dining destination will showcase floor-to-ceiling windows offering views of the surrounding golf courses and Audubon bird sanctuary.

Continuous upgrades

Jenny Piccione, general manager at The Ritz-Carlton Naples, Tiburón, said: “The Ritz-Carlton Naples, Tiburón has become more than a destination for golfers, and the investments being made towards the future of the resort exemplifies the commitment to our current and future loyal guests.

“This is just the beginning for the exciting future ahead for the resort, as we continue to introduce refreshed spaces and inventive guest experiences, coupled with our legendary service.”

Latest chapter

This latest chapter in the resort’s transformation complements the recent unveiling of an enhanced poolside experience including new luxury cabanas and immersive water feature, The Reservoir, as well as Latin American-inspired restaurant Ría.

The site’s stablemate, The Ritz-Carlton Naples is simultaneously undergoing an extension project. The major renovation of the 57-key beachfront property will add new suites and amenities, as well as redesigning guestrooms, the luxury hotel’s lobby and event spaces.