Red Sea Global launches own luxury hotel brand

Saudi Arabian developer, Red Sea Global (RSG), has created its own luxury hotel brand to operate a new resort within The Red Sea project on the country’s west coast.

The launched line is called Shebara, and it will manage a spectacular overwater resort located on Sheybarah Island in Al Wajh Lagoon.

Overwater orbs

Shebara will open in summer 2024 and is the first resort to be owned and operated by RSG at The Red Sea destination. 

Home to iconic stainless steel orbs, the resort contains 73 keys, including overwater and beach villas, and guests arrive either by a 45-minute boat ride from the mainland or 20 minutes by seaplane.

Pearl inspiration

The stainless steel villas represent a string of pearls, with a reception building at the centre forming the ‘pendant’.

There is both a family pool, and an adult-only pool, which includes ‘lily pad’ seating terraces with panoramic views. Guests can choose from two specialty restaurants, and the resort also includes a spa and fitness centre nestled among the island’s sand dunes.

Additionally, the furthermost island is available to book exclusively, with a dedicated jetty for private yacht mooring. The island includes a four-bedroom villa, plus three one-bedroom villas, as well as a private beach and barbeque area.

Reflections of nature

Developed by Killa Design, the entire design of the resort centres around reflections of nature. Each space has been designed to flow with its environment, with the stainless steel villas reflecting the colours and surface patterns of the ocean and the intense colours of the sky as they change throughout the day.

The overwater orbs are cantilevered over the water, which creates an effect of a string of pearls levitating above the water.

Refining installation

Shebara’s development is happening at pace, with all 38 stainless steel overwater villas now in place. While the first overwater villa took nine hours to install, the developer refined the process so that the last villa was in place in under two hours. So far 25 of the beach villas have been installed, and substantial progress has been made on the other front and back of house structures and infrastructure.

As with the whole of The Red Sea, Shebara will be powered by sunlight, with its own dedicated solar farm, which includes more than 11,000 PV panels. In total, RSG has constructed five solar farms to power the first phase of the destination, with more than 760,000 PV panels installed.

Extending pioneering approach

John Pagano, group CEO of RSG, said: “It has long been our mission to extend our pioneering approach to regenerative tourism across a wider portfolio of brands and subsidiary companies, to create an ecosystem that will drive meaningful change in the global tourism industry.

“Shebara is a beacon for all that RSG stands for, showcasing the very best in Saudi hospitality while setting new standards in responsible development and sustainable operations.”

Environmental blending

Shaun Killa, design director and founder of Killa Design, added: “Shebara is a wonderful example of what is possible when creating beautiful yet meaningful design. It demonstrates how innovative architecture can gracefully flow into nature, with pods that reflect and refract light from the sun, the sky and the sea to naturally blend with the environment.

“From the eco-materials chosen to the lunar positioning of the villas, our priority has been to honour the natural beauty that exists here, while creating a resort that embodies modern luxury.”

Red Sea sights

The Shebara unveiling follows RSG revealing that it is also developing Thuwal Private Retreat, an exclusive, island destination that will also be wholly owned and operated by RSG.

Other international hospitality brands planned to operate at The Red Sea destination include St Regis and Ritz Carlton Reserve, as well as Six Senses, which is receiving guests as of this month.

Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, food and beverage and leisure facilities.