Radisson signs newbuild Casablanca hotel

by | 02 Jul 2021 | Hotel Projects, Projects

Paving the way for the debut of its second brand in Morocco, Radisson Hotel Group has announced plans for Radisson Hotel Casablanca Gauthier La Citadelle.

On opening in 2023, this 133-key hotel will become only the third Radisson Hotel Group property in Morocco. Construction is already underway on the scheme, which is being developed in partnership with Al Hoceinia Hospitality.

A prime location

Radisson Hotel Casablanca Gauthier La Citadelle will place guests at the heart of the city’s prominent Gauthier district within the La Citadelle mixed-use development, alongside a variety of residences, offices and retail spaces.

In this location overlooking Arab League Park, guests will be just 2.5 km from La Corniche, the Old Medina and the world’s second largest mosque, Hassan Il Mosque.

Ramsay Rankoussi, vice president of development in Africa and Turkey for Radisson Hotel Group, said: “Morocco is a strategic bridge between Europe and the rest of Africa, and a key focus market in our African development strategy. We aim to grow our Moroccan portfolio to over 15 hotels within the next three to five years, and Casablanca is a key city where we are looking to expand our footprint to more than five hotels.

“Radisson Hotel Casablanca Gauthier La Citadelle is the Moroccan debut of our fastest growing brand in Africa, and marks our third hotel in the country, joining our other two successful properties, Radisson Blu Hotel, Casablanca City Center and Radisson Blu Hotel, Marrakech Carré Eden. We expect to introduce each of our remaining three brands, but also cover all segments, from business hotels to resort properties, as well as serviced apartments.

“I would like to take this opportunity to thank our partners, Al Hoceinia Hospitality, for their trust as we look at working together to reinforce our presence across Morocco with additional properties.”

Getting the work-life balance right

As the first Moroccan property for the Scandinavian-inspired, upscale Radisson brand, the newbuild hotel promises to provide guests with a good work-life balance during their travels with the help of spaces that integrate modern design and state-of-the-art technology.

The property’s 133 contemporary guestrooms and suites will be joined by an all-day dining restaurant, patio and panoramic rooftop restaurant, plus a fitness room, rooftop pool and event space – including a large function room and five meeting rooms.

“It is with great pleasure that we commence this journey and long-term relationship with Radisson Hotel Group and together introduce the upscale Radisson brand to the Moroccan market,” said Hamza Laghrari, managing director of Al Hoceinia Hospitality, the hotel’s managing company.

“As part of our group’s diversification strategy, the tourism industry is an important growth sector in which we see opportunities in the near future, and we are pleased to partner with Radisson Hotel Group to introduce this property and eventually many more. We aim to open a total of five hotels by 2025 in Casablanca, Rabat, Marrakech and Tangiers.”

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As one of the world’s leading brands, Radisson is being positioned to deliver vibrant, contemporary and engaging hospitality characterised by the 'Yes I Can!' service philosophy.

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