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Radisson signs deal for Porsche Design Tower in Stuttgart [Construction Report]

by | Aug 21, 2019 | Chains

This skyscraper will now house a Radisson Blu hotel, following a deal signed between Radisson Hotel Group and developers Bülow AG. (Picture: Porsche)

Radisson partners with Bülow AG in deal for new Porsche tower

An exciting new deal has been struck between Radisson Hotel Group and property developer Bülow AG. The collaboration will see a Radisson Blu hotel form part of the Porsche Design Tower Stuttgart mixed-use development. We find out more.

Radisson and Porsche come together to conquer Stuttgart

Stuttgart is set to receive a new Radisson Blu hotel in one of the city’s newest and most important landmark buildings, the Porsche Design Tower Stuttgart. This imposing skyscraper will now house a Radisson Blu hotel, following a deal signed between Radisson Hotel Group and developers Bülow AG.

Elie Younes, Executive Vice President & Chief Development Officer, Radisson Hotel Group, spoke of the deal, saying, “This project represents everything Radisson Blu associates with and further cements our position as the largest upper upscale brand in Europe. The timeless architecture of the 90m Porsche Design Tower Stuttgart is the ideal locale for our guests to stay. We are excited about the cooperation between Radisson Hotel Group and the projects developer and investor, Bülow AG and Porsche Design, and thank them for their trust.”

Stuttgart is an economic power house within Germany, and by extension within Europe, so it makes sense for Radisson’s leading upscale brand to have a presence in one of the city’s iconic buildings.

High quality design, performance and lodgings

Porsche and Radisson will no doubt make fine partners in this new venture, given their common ideologies. Jan Becker, CEO, Porsche Design Group, said, “We are full of anticipation for this exciting and unique project at our home venue in Stuttgart. The Radisson Hotel Group shares the same values when it comes to high quality, performance and functional design – and, thus, is a perfect fit for the Porsche Design Tower Stuttgart.”

The 168-key Radisson Blu hotel within the tower will provide the ideal meeting place for business travelers, given its ability to wow clients, while leisure travelers will be able to avail of many of the city’s cultural highlights, including the Stuttgart Theatre across the road. The hotel is also conveniently located close to many transport hubs, from where visitors to the city can check out the TV tower and the Porsche and Mercedes Benz museums.

The design of the hotel also reflects the values of Radisson and Porsche, which are rooted in excellence when it comes to aesthetics and performance. The project will benefit from its collaboration with Bülow AG, both as an investor and project developer with its own architecture offices. The design was created in close collaboration with Studio F. A. Porsche.

Let’s take a look at a few more upcoming hotel projects by Radisson Blu in Europe:

Radisson Blu Leninsky Prospect Hotel, Moscow

Radisson Blu Royal Hotel Dublin

Radisson Blu Hotel Rouen


You would like to know more about the upcoming hotel projects by Radisson? Download our latest construction report with a detailed overview of the current project pipeline

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Radisson Hotel Group is one of the world's largest hotel groups with eight distinctive hotel brands, more than 1,400 hotels in operation and under development around the world.





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