Radisson reveals impressive growth plans

by | 18 May 2022 | Hotel Projects, Projects

Junior Suite Royan Hotel Hagia Sophia Istanbul (Imagery Radisson Hotel Group)

Radisson Hotel Group has announced its plans to sign as many as 330 new hotels in 2022.

These plans build on an influx of signings in 2021 that made it the group’s most successful year yet.

From strength to strength

Sharing an update at the International Hospitality Investment Forum (IHIF), Radisson Hotel Group outlined its plans to achieve 330 signings across EMEA and APAC in 2022, altogether adding 15,000 rooms to the portfolio. The group plans to continue growing its midscale lifestyle brand, prizeotel, in particular.

Supported by its shareholders, Jin Jiang and Sino-Ceef, the group continued to drive forward with its five-year transformation plan throughout 2021, implementing systems to maximise revenue and invest in operating systems.

By signing 330 hotels in 2022, the group will surpass the achievements of 2021. Already, over 50 Radisson properties have been signed and opened across EMEA and APAC this year. 

In 2022, the group now plans to double its EMEA signings, with an additional 45 properties, and add an impressive 285 properties to its APAC portfolio. The group aims to double its global portfolio by 2025 based on these APAC signings.

Brand growth

The group now encompasses nine hotel brands including the 2018-launched Radisson Collection, which now has more than 45 properties. Radisson Blu comprises almost 400 hotels across the world and The Radisson brand now has almost 300 hotels in its collection. Radisson RED has grown to encompass nearly 70 hotels.

In addition to these hotel brands, the group has heightened its presence in the Resort and Serviced Apartments sectors. The 2020-launched Radisson Individuals brand now comprises 55 hotels, either in operation or under development, recently also launching Radisson Individuals Retreats for the Indian market.

The group now plans to focus on expanding its design-focused prizeotel brand catering for tech-savvy, connected midscale lifestyle travellers in vibrant urban locations. Another 45 signings are expected in EU countries over the next five years, with the brand also making its UK debut.

“Radisson Hotel Group has had an impressive start to the year with strong progress on our ambitious transformation and growth plan,” said Federico J. Gonzalez, CEO, Radisson Hotel Group. “Thanks to our five-year strategic plan, we quickly put in place all the necessary tools for a swift rebound which resulted in increased bookings since the start of the year, as leisure travellers sought to make up for the last two years, and a successful end to 2021 with the most signings in the company’s history.”

“A key factor encouraging consumers to book with us has been their interest in sustainability and Radisson Hotel Group’s strong responsible business commitment. We continue to be leaders in sustainability with our commitment to Net Zero by 2050 and by playing a key role in the development of the Hotel Sustainability Basics in cooperation with the WTTC, which raises the global starting level of hotel sustainability worldwide.”

Elie Younes, global chief development officer, Radisson Hotel Group, said: “Our brands, shareholders, people, and Yes I Can attitude are key strengths of Radisson Hotel Group. We continue to finetune our brand offering to ensure that we remain relevant to owners, investors, and guests.”

“Our approach is agile, flexible, and responds swiftly to changing market demands, as seen with our Radisson Individuals brand which has delivered fantastic growth and will continue to drive growth numbers in 2022. We are looking forward to our exponential expansion in Asia Pacific and continuing our successful journey in EMEA which now also includes the roll out of prizeotel in key European cities.”

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ABOUT THE CHAIN

 

Radisson Hotel Group is one of the world's largest hotel groups with several distinctive brands and more than 1,400 properties in operation or under development globally.

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