Radisson continues African development with 11 new hotel signings [Construction Report]
Radisson RED Johannesburg, one of Radisson’s newest properties in Africa. (Photo: Radisson)
The group’s African portfolio now stands at almost 100 hotels and more than 17,000 rooms in operation and under development.
Radisson Hotel Group has announced that it signed 11 new hotels in Africa over the first nine months of 2019.
This accelerates the company’s growth in Africa, where it now has almost 100 hotels with more than 17,000 rooms, either in operation or under development, spread throughout 32 countries.
The company is now firmly on track to reach more than 130 hotels and 23,000 rooms by 2022. This marks a robust footprint for Radisson in Africa.
“It has been a really robust year for Radisson Hotel Group, especially in Africa, a continent we strongly believe in. This year we have signed a new hotel deal every 25 days, each aligned with our focused development strategy which includes the introduction of new brands and scaled growth in key cities where we can develop and operate multiple hotels within the same city. This will result in many operating synergies and cost benefits to each hotel located in the same city,” said Andrew McLachlan, Senior Vice President, Development, Sub Sahara Africa, Radisson Hotel Group.
“We are currently focusing on 23 of the 60 larger cities in Africa and have a proven track record when one compares the size of our portfolio in Africa for the 19 years we have been active on the continent. We are proud that our flagship brand, Radisson Blu, has for the second year in a row secured the top spot as Africa’s fastest growing hotel brand, according to the W Hospitality Pipeline Report,” Mr McLachlan elaborated.
Radisson’s newest hotels in Africa
While expansion is ongoing and announcements are plentiful, Radisson recently opened a pair of new hotels in Africa.
These are the Radisson Blu Hotel & Conference Center, Niamey, the first and only 5-Star international brand hotel in Niger as well as the Radisson Blu Hotel, Algiers Hydra, the group’s debut into Algeria.
Radisson Hotel Group is scheduled to open two more hotels before year end, with the opening of its third hotel in Kenya, Radisson Blu Hotel & Residence Nairobi Arboretum in October and Radisson Blu Hotel Casablanca scheduled to open in November, marking the group’s entry in the city. Radisson also signed six hotels in Egypt this year.
“With our new operational model, we broke records in 2018 with an increase in GOP margins in every market, despite some rate decline. This year we continue to do so with various milestones achieved, such as the group revenue increasing by 14%, a 30% increase in Radisson Rewards Meetings revenue, over 50 awards won and 90% of Radisson hotels in Africa securing Safehotels certification,” said Tim Cordon, Area Senior Vice President, Middle East & Africa, Radisson Hotel Group.
“We’ve set a global first in hotel safety and security with Radisson Blu Hotel & Conference Center Niamey securing the highest level of Safehotels certification, Executive, just three days after the hotel opened in June 2019. We have placed continued investment in resources within Africa, growing the support team of our hotels and owners.”
Radisson’s three hotels in Madagascar
In addition to the properties described above, as well as new hotel deals in South Africa and Algeria, Radisson also has a portfolio of three hotels in Madagascar.
The Radisson Blu Hotel Antananarivo Waterfront and the Radisson Hotel Antananarivo Waterfront will be in the city’s main business and commercial district. Both hotels will have unrivalled access to Antananarivo International Airport which is less than 30 minutes away.
Located on the Waterfront, the quiet, secured compound is surrounded by a large lake and multiple outlets including restaurants, a mall and cinema.
The third property, Radisson Serviced Apartments Antananarivo City Centre, is in a vibrant downtown area, surrounded by bars, restaurants as well as major banks, ministries and the ancient Presidential Palace.
The information above was first shared at the Africa Hotel Investment Forum (AHIF) from 23-25 September 2019 at Sheraton Addis, Ethiopia.
Let’s take a look at a few more upcoming Radisson hotel projects in Africa:
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