Radisson builds pace across Africa

Image © Radisson Hotels
Radisson has one long held a leadership position across Africa with its brands present in many of the continent's key cities and country markets, and it continues to drive additional signings.

Radisson Hotel Group has revealed a slew of signings across the African continent, as it delivers on its commitment to become the leading international hotel group in Africa.

In the first half of 2024, the group added seven hotels with more than 1,200 rooms to its pipeline in the region. The additions take Radisson close to an immediate target of 100 hotels open or signed, ahead of a medium term target of 150 hotels across the African continent.

Launching in Tanzania

These pipeline signings include two hotels in Tanzania, which will mark Radisson’s entry into the country and take its tally to 30 country markets in Africa. The two Radisson Blu hotels will both open in 2025, with the first being in Dar es Salaam, where the hotel will be on the upper floors of a new 33 storey tower, part of a mixed use development being built in the city. The hotel will feature 94 traditional hotel rooms, along with 44 three bedroom apartments, designed to suit the needs of longer stay guests. The centrally located property is just a short walk from the ferry to Zanzibar island.

And in the country’s second city, Mwanza, the second Radisson Blu is already under construction, where it will have the distinction of being the first internationally branded hotel in the city. The 196 room hotel will provide for demand for meeting and event space, while also meeting the need for accommodation from tourists arriving to tour the Serengeti National Park.

In Nigeria, Radisson has already gained momentum with 13 hotels open or in development, five of which were signed in 2023. Recently, the company has added to that number with the signing of a Radisson RED hotel in Abuja, its fourth hotel in the city. The 105 room hotel will open in 2028, with a full service line-up including restaurant, pool bar, meeting space and fitness facility. Located in the city’s Wuse district, it will be close to company offices, shopping malls and the city’s nightlife.

Morocco is another country where Radisson has gained considerable traction, with 11 hotels already open or in development. The latest signings are in Casablanca’s new growth district, Finance City, where the group has committed to opening a Radisson RED and a Radisson Blu hotel and apartments. The Radisson RED will be the first for the brand in north Africa, with 381 rooms and is expected to open in late 2027.

Growing with conversions

In Tunisia, the group will soon launch a Radisson Blu in Tunis, with the hotel being a conversion of an existing 305 room property that will create the seventh hotel in the country, and the fourth in Tunis, for Radisson. The hotel boasts extensive facilities including the largest conference centre in the city. And in Addis Ababa, Radisson has revealed plans to open a Park Inn hotel, its third property in Ethiopia. The 120 room property is expected to open in 2025, and will include two gyms, a business centre and meeting rooms.