Radisson accelerates development targets in Turkey

by | 05 May 2022 | Hotel Projects, Projects

Radisson Hotel Group aims to have over 50 hotels in Turkey by the end of 2023, moving its target timeline forward from 2025.

This year, the group aims to heighten its presence in Turkey by opening an additional 10 hotels while introducing its Radisson Individuals and Radisson RED brands to the country.

Accelerated growth

Last year, Radisson Hotel Group announced its plans to have 50 hotels in Turkey by 2025. That year, the group signed six new hotels and opened properties in key locations including Bodrum. In 2022, the group has confirmed plans for 40 new hotels meaning it is now on track to meeting its target by 2023.

The growth of Radisson Hotel Group’s Turkey portfolio will see the launch of Radisson Individuals and Radisson RED brands in the country, along with the expansion of Radisson Blu. The group is also allocating additional resources with the expansion of its local support team.

“We expect 2022 to be a record year of growth globally, and aim to reach 50 hotels in operation and under development in Turkey by the end of 2023,” said Elie Younes, executive vice president and global chief development officer. “The recent launch of Radisson Individuals and Radisson RED in the country creates more possibilities to our guests and owners.”

“We remain strongly committed to the country’s future tourism potential and are allocating further resources to our local teams with the addition of people within our commercial and procurement teams, as well as a new role to support our owners locally.”

Brand debuts

The Radisson Individuals brand is particularly significant to this growth based on its appeal to independent hotels, which represent more than 75% of the existing hotel supply across the country. Royan Hotel Hagia Sophia Istanbul will open as Turkey’s first Radisson Individuals hotel this month.

The milestone Royan Hotel Hagia Sophia Istanbul will place guests within walking distance of famous attractions including the Hagia Sophia, Topkapı Palace, Blue Mosque and Grand Bazaar. The 48-key property will be home to two restaurants with views of the Bosphorus.

Five other Radisson Individuals pipeline properties will be located in Assos, Gure, Yalova and Eskisehir and are all set to open within six to 18 months.

Overall, the group is continuing to establish its place as a leading hotel operator in Istanbul with 20 hotels currently in operation and under development. Radisson Hotel Istanbul Harbiye is set to open close to the city’s Taksim district in the coming weeks.

Additionally, the group is expanding its presence in Izmir by opening the 220-key Radisson Blu Hotel, İzmir Bornova and 106-key Radisson RED Izmir Point Bornova.

“Turkey is a key focus market, and the recent growth acceleration demonstrates the strength and relevance of all Radisson Hotel Group brands across the country,” said Ramsay Rankoussi, vice president of development in Africa and Turkey for Radisson Hotel Group.

“The introduction of Radisson Individuals has demonstrated a rapid success as a conversion friendly brand in a country led by independent hotels. The creation of a local role in Turkey will further support our proximity to all our existing and future partners but also demonstrates our commitment to unlock more opportunities and a clear focus on local expansion plans.” 

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ABOUT THE CHAIN

 

Radisson Hotel Group is one of the world's largest hotel groups with several distinctive brands and more than 1,400 properties in operation or under development globally.

Radisson acelera sus objetivos de desarrollo en Turquía

by | 05 May 2022 | Proyectos, XX Archive Spanish

Radisson Hotel Group aspira a tener más de cincuenta hoteles en Turquía para fines del 2023 con lo cual adelanta su calendario previsto para 2025.

Este año, el grupo espera aumentar su presencia en Turquía con la apertura de otros diez hoteles y la introducción de sus marcas Radisson Individuals y Radisson RED en el país.

Crecimiento acelerado

El año pasado, Radisson Hotel Group anunció sus planes de tener cincuenta hoteles en Turquía para el 2025. Ese mismo año, el grupo firmó seis nuevos hoteles y abrió propiedades en ubicaciones clave como Bodrum. En 2022, el grupo confirmó planes para cuarenta nuevos hoteles, lo que significa que está en camino de cumplir su objetivo para 2023.

El crecimiento del portfolio de hoteles de Radisson Hotel Group en Turquía verá el lanzamiento de las marcas Radisson Individuals y Radisson RED en el país, junto con la expansión de Radisson Blu. El grupo también asigna recursos adicionales con la ampliación de su equipo de apoyo local.

«Esperamos que 2022 sea un año récord de crecimiento a nivel global, y aspiramos a llegar a cincuenta hoteles en funcionamiento y en desarrollo en Turquía para fines de 2023 —comenta Elie Younes, vicepresidente ejecutivo y director global de desarrollo. El reciente lanzamiento de Radisson Individuals y Radisson RED en el país crea más posibilidades para nuestros huéspedes y propietarios».

«Seguimos firmemente comprometidos con el futuro potencial turístico del país y estamos asignando más recursos a nuestros equipos locales con la incorporación de personas dentro de nuestros equipos comerciales y de compras, así como un nuevo papel para apoyar a nuestros propietarios a nivel local».

Estrenos de marcas

La marca Radisson Individuals es especialmente importante para este crecimiento por su atractivo para los hoteles independientes, que representan más del 75% de la oferta hotelera existente en todo el país. El Royan Hotel Hagia Sophia Istanbul abre este mes como el primer hotel Radisson Individuals de Turquía.

Este hotel situará a los huéspedes a poca distancia de famosas atracciones como Santa Sofía, el Palacio Topkapı, la Mezquita Azul y el Gran Bazar. El establecimiento de 48 habitaciones cuenta con dos restaurantes con vistas al Bósforo.

Otras cinco propiedades de Radisson Individuals en proyecto estarán situadas en Assos, Gure, Yalova y Eskisehir, y se prevé que abran en un plazo de entre seis y dieciocho meses.

En general, el grupo sigue consolidando su posición como operador hotelero líder en Estambul, con veinte hoteles actualmente en funcionamiento y en desarrollo. El Radisson Hotel Istanbul Harbiye abre sus puertas cerca del distrito de Taksim en las próximas semanas.

Además, el grupo está ampliando su presencia en Izmir con la apertura del Radisson Blu Hotel, İzmir Bornova de 220 habitaciones y el Radisson RED Izmir Point Bornova de 106 habitaciones.

«Turquía es un mercado de enfoque clave, y la reciente aceleración del crecimiento demuestra la fuerza y la relevancia de todas las marcas de Radisson Hotel Group en todo el país», comenta Ramsay Rankoussi, vicepresidente de desarrollo en África y Turquía de Radisson Hotel Group.

«La introducción de Radisson Individuals demuestra un rápido éxito como marca de conversión en un país liderado por hoteles independientes. La creación de un papel local en Turquía apoyará aún más nuestra proximidad a todos nuestros socios actuales y futuros, pero también demuestra nuestro compromiso para desbloquear más oportunidades y un claro enfoque en los planes de expansión local».

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ABOUT THE CHAIN

 

Radisson Hotel Group is one of the world's largest hotel groups with several distinctive brands and more than 1,400 properties in operation or under development globally.

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