Prevalence of boutique hotels in Australia growing

by | Sep 10, 2018 | Boutique Hotel, General News, News

Boutique hotels now much up as much as 10 percent of all the new hotel rooms across the country

The prevalence of boutique hotels in Australia continues to grow.

In fact, new reports suggest that boutique hotels now make up as much as 10 percent of all of the new hotel rooms being built throughout Australia. This represents a sizable recent increase. In the past six years alone, new research shows that the proportion of lifestyle and boutique hotels in Australia has rocketed up from below 3 percent to 10 percent of the hotel pipeline in Australia.

More About Boutique Hotels

For those who are unfamiliar, boutique hotels are an emerging hotel category that refers to accommodation properties that feature a unique design and also makes an effort to offer guests experiences that connect them to the culture and aesthetics of the local area where the hotel properties are located.

Experts have attributed the growth of boutique hotels in Australia to a significant expansion in the popularity of such lifestyle-oriented properties among travelers in countries worldwide. Experts have also predicted ongoing growth for the number of boutique hotel rooms available in Australia.

A Closer Look at Sydney

In one of the continent’s most popular cities for tourists, Sydney, the situation is in and of itself quite telling.

In Sydney alone, nine properties have entered the lifestyle hotel market during the course of the past six years, according to a recent report from Colliers International. Examples of these developments include properties such as Ovolo Woolloomoolloo and the Old Clare Hotel, which is located in Chippendale. The new rooms have been fully absorbed, according to expert reports, with demand coming mostly from the growing millennial workforce as well as from international millennial travelers who visit Australia from abroad.

A Hospitality Development Boom

According to experts, nearly 6,500 new rooms, estimated to be worth more than $2 billion, were delivered across the 10 major markets in the 2018 financial year in Australia.

It marks the first time in more than a decade where the number of rooms opening throughout the year surpassed the number traded, as investors focus on development. This hospitality building boom in Australia also shows no signs at all of stopping, at least not any time soon.

There are currently an estimated 27,000 rooms in the hotel pipeline in cities throughout the continent, with almost half of those rooms currently under construction.

Investments are also pouring in from throughout the global market, with offshore groups accounting for as much as 40 percent of the rooms that opened in Australia in the 2018 fiscal year, as well as for two-thirds of the rooms that are now currently in the country’s hotel construction pipeline.

Let’s take a look at a few other projects currently underway in Australia:

Crown Sydney Hotel Resort at Bangaroo South

The Jewel Hotel

Ritz-Carlton Perth


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