Porsche Design and Steigenberger to create new hotel brand
Marcus Bernhardt (left) and Dr Jan Becker
Two of Germany’s top companies are joining forces to launch Steigenberger Porsche Design Hotels, an exciting new concept targeting the luxury lifestyle segment.
Steigenberger Porsche Design Hotels promises to combine functional design and a unique brand experience.
Turbocharging the luxury lifestyle market
Porsche Design Group CEO Dr Jan Becker and his counterpart at Deutsche Hospitality, Marcus Bernhardt, have agreed to collaborate on this eye-catching new venture. The pair have signed an agreement at Steigenberger Icon Hotel Frankfurter Hof that paves the way for the new brand to be created.
It’s envisaged that Steigenberger Porsche Design Hotels will focus on the luxury lifestyle segment when it launches in select cities around the world.
“Steigenberger Hotels & Resorts and Porsche Design share common values,” said Dr Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together, we want to offer our guests a completely new hotel experience.”
“Our two companies unite the very best of both worlds,” added Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years.
“With these strengths we create a new and exciting product, which will encourage people to rediscover the hotel sector.”
A history of prestige to build on
It was in 1963 that Professor Ferdinand Alexander Porsche created the now iconic Porsche 911. In 1972, he followed this up by introducing the Porsche Design lifestyle brand to take the principles behind Porsche beyond car design.
Steigenberger Hotels, meanwhile, can trace its roots back to the Europäischer Hof hotel in Baden-Baden, which Albert Steigenberger opened in 1930. As many as 160 hotels across three continents now operate under the Steigenberger name.
David Bailey, senior adviser at CBRE and brand ambassador at HotStats, has joined Resident Hotels as strategic advisor of growth and expansion to support its ambitious development plans. Privately owned and operated hotel company Resident Hotels has announced a key...
Hospitality group Edyn has announced the launch of a next-generation serviced apartment brand, which aims to cater for guests seeking carefully designed spaces in central locations. Cove - the latest addition to Edyn’s portfolio of brands - embodies the idea of...
Global precautionary measures taken by LOTTE HOTELS & RESORTS, Korea’s largest hotel group, are drawing attention. International travels had been blocked for more than a year due to the Covid19 pandemic, but now shows some signs of resuming. According to the US...
The Hong Kong-headquartered boutique hotel group has unveiled its new brand, Explorar Hotels & Resorts, which promises to deliver authentic and social travel experiences. Explorar Hotels & Resorts, a new concept from The Pavilions Hotels & Resorts that’ll...
Four Points by Sheraton Philadelphia Northeast (imagery: © Marriott International) Our researchers have sifted through the TOPHOTELPROJECTS construction database and discovered that Four Points by Sheraton has ambitious growth plans, especially in APAC. In the coming...
A peek inside the TOPHOTELPROJECTS construction database reveals that Wyndham Hotel Group has exciting expansion plans, especially in APAC and North America. Wyndham Hotel Group is planning to open 65 new hotels with 19,000 rooms in the coming years, our research...
ABOUT THE CHAIN
Part of Deutsche Hospitality, Steigenberger Hotels & Resorts is a global collection of luxury and deluxe hotels in exclusive locations.