Porsche Design and Steigenberger to create new hotel brand

by | 16 Jul 2021 | Chains

Marcus Bernhardt (left) and Dr Jan Becker

Two of Germany’s top companies are joining forces to launch Steigenberger Porsche Design Hotels, an exciting new concept targeting the luxury lifestyle segment.

Steigenberger Porsche Design Hotels promises to combine functional design and a unique brand experience.

Turbocharging the luxury lifestyle market

Porsche Design Group CEO Dr Jan Becker and his counterpart at Deutsche Hospitality, Marcus Bernhardt, have agreed to collaborate on this eye-catching new venture. The pair have signed an agreement at Steigenberger Icon Hotel Frankfurter Hof that paves the way for the new brand to be created.

It’s envisaged that Steigenberger Porsche Design Hotels will focus on the luxury lifestyle segment when it launches in select cities around the world.

“Steigenberger Hotels & Resorts and Porsche Design share common values,” said Dr Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together, we want to offer our guests a completely new hotel experience.”

“Our two companies unite the very best of both worlds,” added Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years.

“With these strengths we create a new and exciting product, which will encourage people to rediscover the hotel sector.”

A history of prestige to build on

It was in 1963 that Professor Ferdinand Alexander Porsche created the now iconic Porsche 911. In 1972, he followed this up by introducing the Porsche Design lifestyle brand to take the principles behind Porsche beyond car design.

Steigenberger Hotels, meanwhile, can trace its roots back to the Europäischer Hof hotel in Baden-Baden, which Albert Steigenberger opened in 1930. As many as 160 hotels across three continents now operate under the Steigenberger name.

Related Articles

Choice Hotels buys out Radisson’s American arm

Choice Hotels buys out Radisson’s American arm

Imagery courtesy of Choice Hotels. Choice Hotels International is to acquire Radisson Hotel Group Americas, bringing nine brands, 624 hotels and over 68,000 rooms under its umbrella. The $675 million deal marks the latest step in Choice’s strategy of growing its...

Wyndham’s Trademark Collection celebrates five years of rapid growth

Wyndham’s Trademark Collection celebrates five years of rapid growth

Imagery courtesy of Wyndham Hotels & Resorts. Wyndham Hotels & Resorts’ Trademark Collection is positioned to continue its significant momentum with 75 hotels in the development pipeline. Trademark Collection by Wyndham is celebrating its five-year anniversary...

Langham welcomes new Asia Pacific development chief

Langham welcomes new Asia Pacific development chief

Imagery courtesy of Langham Hospitality Group. Langham Hospitality Group has hired Markus Aklin as vice president - development, Asia Pacific, with a mission to accelerate growth in the region. The latest appointment follows the successful opening of The Langham,...

IHG passes 6,000 openings milestone

IHG passes 6,000 openings milestone

Image: IHG Hotels & Resorts CEO, Keith Barr, rings the New York Stock Exchange bell alongside CFO Paul Edgecliffe-Johnson, IHG executives, hotel general managers, and colleagues to commemorate the brand's 6,000 open hotels milestone. IHG is celebrating 6,000 open...

IHG does Vietnam triple with three-brand deal

IHG does Vietnam triple with three-brand deal

Imagery © IHG. From left to right: Bryan Chan, senior director, development, South East Asia & Korea, IHG Hotels & Resorts and Vu Van Thanh, chief executive officer, Con Bap Ecological Tourist Co. Ltd  IHG’s Hotel Indigo, Crowne Plaza and Holiday Inn Express...

ABOUT THE CHAIN

 

Part of Deutsche Hospitality, Steigenberger Hotels & Resorts is a global collection of luxury and deluxe hotels in exclusive locations.

Pin It on Pinterest