Porsche Design and Steigenberger to create new hotel brand
Marcus Bernhardt (left) and Dr Jan Becker
Two of Germany’s top companies are joining forces to launch Steigenberger Porsche Design Hotels, an exciting new concept targeting the luxury lifestyle segment.
Steigenberger Porsche Design Hotels promises to combine functional design and a unique brand experience.
Turbocharging the luxury lifestyle market
Porsche Design Group CEO Dr Jan Becker and his counterpart at Deutsche Hospitality, Marcus Bernhardt, have agreed to collaborate on this eye-catching new venture. The pair have signed an agreement at Steigenberger Icon Hotel Frankfurter Hof that paves the way for the new brand to be created.
It’s envisaged that Steigenberger Porsche Design Hotels will focus on the luxury lifestyle segment when it launches in select cities around the world.
“Steigenberger Hotels & Resorts and Porsche Design share common values,” said Dr Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together, we want to offer our guests a completely new hotel experience.”
“Our two companies unite the very best of both worlds,” added Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years.
“With these strengths we create a new and exciting product, which will encourage people to rediscover the hotel sector.”
A history of prestige to build on
It was in 1963 that Professor Ferdinand Alexander Porsche created the now iconic Porsche 911. In 1972, he followed this up by introducing the Porsche Design lifestyle brand to take the principles behind Porsche beyond car design.
Steigenberger Hotels, meanwhile, can trace its roots back to the Europäischer Hof hotel in Baden-Baden, which Albert Steigenberger opened in 1930. As many as 160 hotels across three continents now operate under the Steigenberger name.
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Part of Deutsche Hospitality, Steigenberger Hotels & Resorts is a global collection of luxury and deluxe hotels in exclusive locations.