Porsche Design and Steigenberger to create new hotel brand
by Lauren Jade Hill | 16 Jul 2021 | Portfolio
Marcus Bernhardt (left) and Dr Jan Becker
Two of Germany’s top companies are joining forces to launch Steigenberger Porsche Design Hotels, an exciting new concept targeting the luxury lifestyle segment.
Steigenberger Porsche Design Hotels promises to combine functional design and a unique brand experience.
Turbocharging the luxury lifestyle market
Porsche Design Group CEO Dr Jan Becker and his counterpart at Deutsche Hospitality, Marcus Bernhardt, have agreed to collaborate on this eye-catching new venture. The pair have signed an agreement at Steigenberger Icon Hotel Frankfurter Hof that paves the way for the new brand to be created.
It’s envisaged that Steigenberger Porsche Design Hotels will focus on the luxury lifestyle segment when it launches in select cities around the world.
“Steigenberger Hotels & Resorts and Porsche Design share common values,” said Dr Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together, we want to offer our guests a completely new hotel experience.”
“Our two companies unite the very best of both worlds,” added Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years.
“With these strengths we create a new and exciting product, which will encourage people to rediscover the hotel sector.”
A history of prestige to build on
It was in 1963 that Professor Ferdinand Alexander Porsche created the now iconic Porsche 911. In 1972, he followed this up by introducing the Porsche Design lifestyle brand to take the principles behind Porsche beyond car design.
Steigenberger Hotels, meanwhile, can trace its roots back to the Europäischer Hof hotel in Baden-Baden, which Albert Steigenberger opened in 1930. As many as 160 hotels across three continents now operate under the Steigenberger name.
Related Articles
Standard International announces bold European expansion plans
Mar 15, 2024
The bold European expansion of this lifestyle hospitality brand builds on the success of 2019-launched The Standard, London, and 2022-opened The Standard, Ibiza. Brussels arrival Of these three forthcoming properties, The Standard, Brussels is expected to open in the...
UK portfolio set for expansion
Mar 13, 2024
Thai investor has DTGO has restructured ownership of its UK hotel portfolio, ahead of plans to expand and upgrade its holdings. The group has owned 17 UK hotels since acquiring them in late 2019 from Marathon Asset Management. The properties are operated under...
Club Med lays out upgrade plans
Mar 13, 2024
The group, which has been shifting its product upmarket with new openings, has also launched a new Exclusive Collection Space concept, to be developed within its resorts. These spaces will feature exclusive private spaces for those who upgrade, with the first being...
LOTTE HOTEL SEOUL Chefs Win Gold and Silver at IKA Culinary Olympics in Germany
Mar 11, 2024
LOTTE HOTEL SEOUL announced that its Chef Sin Ji-hun and Pâtissier Bae Yeong-san won gold and silver medals, respectively, at the IKA Culinary Olympics 2024 in Germany. The IKA Culinary Olympics, held every four years, is a long-standing culinary competition that...
Slatto backs new Nordic hotel chain
Mar 8, 2024
Swedish investment group Slatto has revealed plans to back a new hotel chain that it plans to roll out across Scandinavia. The chain, whose name has yet to be revealed, will launch in 2025 with its first hotel due to open in Falkenberg, southern Sweden. Slatto has...
Choice Hotels EMEA grows Clarion portfolio with Shakespeare Country hotel
Mar 4, 2024
The 16th-century property is located just 10 minutes away from Stratford-upon-Avon and is one that promises to come with authentic experiences under its newly refreshed Clarion brand. Growth across the UK The 100 percent franchise-focused company, Choice Hotels EMEA,...
ABOUT THE CHAIN
Part of Deutsche Hospitality, Steigenberger Hotels & Resorts is a global collection of luxury and deluxe hotels in exclusive locations.
-
Sweden to welcome first property from Ruby Hotels
18 Mar 2024 -
IHG adds to Saudi Arabia’s 2030 Vision
18 Mar 2024 -
Standard International announces bold European expansion plans
15 Mar 2024 -
Frasers Hospitality expands in Bahrain with opening in Al Hamala
15 Mar 2024 -
UK portfolio set for expansion
13 Mar 2024
Newsletter
Subscribe to receive hotel industry news you can use!