Plateno Group expected to strengthen its 5th position among the top world hotel companies

by | Feb 16, 2017 | Chains

In 2017 Plateno Group is expected to strengthen its 5th position among the top world hotel companies.

In 2017 Plateno Group is expected to strengthen its 5th position among the top world hotel companies via technology integration of Plateno, Jin Jiang, Louvre and Vienna Hotels systems. Furthermore Plateno will showcase new distribution platforms, and expand the implementation of Plateno Connect.

During 2016 Plateno Group made significant strides in innovation, expansions, and in establishing the brand among the top hospitality operations in the world. Late last year, Forbes reported on Plateno’s coming plans for continued expansion in Central and Eastern Europe. Partnerships with Hilton and other iconic brands together with the launch of PAI Hotels have made dynamic strides industry wide. Here are just a few highlights from 2016:

Grand openings and partnership deals on several continents.

The group saw ZMAX D Hotel Praya – Lombok opening with 138-rooms & suites – as the first ZMAX hotel in Indonesia. Two new budget hotels were launched – one in Linz and another in Salzburg, and Plateno Group also joined Hilton in a five-year partnership to help the world’s most famous hotel brand expand in China.

During the first quarter of 2016, Plateno Group announced plans for offering some 3,000 rooms across five different brands in the Philippines. Finally, in early 2016, the Jin Jiang-Plateno Group coalition took over the 7th place among the top hotel brands in the world and achieved 5th place later in the year.

Massive expansion into Indonesia and China
The group announced plans for a massive expansion into Indonesia, an effort that would see this become the second biggest market for the company outside China. Plateno brand Barceló Hotel Group expanded into China thanks to a franchising agreement, with a goal of establishing 100 hotels in the country within 10 years.
Also the porfolio on the Philippines was expanded. The Portofino Ocean’s Edge Resort opened on Isla de Carabao, the sister island of Boracay.

Launch PAI Hotels, partnership Silversea Cruises and the launch of Plateno Connect
Plateno Group Launched PAI Hotels at Expo Real in Munich early in the Fall, and further expansions in Europe included the launch of the 7 Days Premium Berlin and a coming hotel in Bavaria.
In Asia the ZMAX Fairway Colombo in Sri Lanka was opened and Silversea Cruises partnered with Plateno Group to expand its brand and to reach out to new customers. Tnooz announced the launch of Plateno Connect, the platform for European hotels to access Chinese outbound travelers.

The Plateno unique hotel brand fashion show
The hotel group finished out 2016 with the Plateno Collection Show 2017 at Pazhou Poly World TradeCenter Exhibition Hall in Guangzhou. The brainchild of Plateno Founder & Chief Brand Architect, Alex Zheng, this unique hotel brand fashion show showed the industry what hotels should aspire to be.


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