Pandox Places Its Trust In Nh Hotel Group To Operate Two Emblematic Hotels In Brussels
NH Hotel Group, a consolidated multinational operator and reference in the European urban hotel segment, and Pandox, a leading northern European property company with a broad portfolio of establishments in leisure and business travel destinations, have entered into an agreement for the lease of the BLOOM! and Berlaymont hotels in Brussels. Under the agreement, NH Hotel Group will begin to operate both establishments from 1 February 2018 under 20-year leases, in which the rent will be variable and with a basket of losses to limit downside in a potential change of the cycle.
The BLOOM! Hotel, which features an extraordinary design, offers a combination of 305 rooms and extensive capacity – 2,000m2 – for hosting events and meetings at a central location in downtown Brussels. The Berlaymont Hotel, meanwhile, with its 214 bedrooms and seven meeting rooms, is strategically located next to the European Commission and close to the European Parliament and train and metro stations that service all of Brussels.
Against the backdrop of the transaction, the parties have agreed a series of investments in order to rebrand the hotels and bring them up to the brand standards of NH Hotel Group.
By repositioning the two hotels and integrating them into NH Hotel Group’s powerful sales and revenue management platforms, coupled with their privileged locations and bright prospects for the destination, there is substantial scope for enhancing the profitability of both establishments.
“NH Hotel Group has been analysing numerous opportunities for organic growth in recent months, as a result of the confidence generated by its business plan and the appetite among hotel investors for the Group’s flexible business model, most especially in the premium segment” underlined Ramón Aragonés, CEO of NH Hotel Group, who went on to add, “our well-diversified presence by both geography and segment, extraordinary operating capabilities, efficient salesforce and excellent profit margins are highly valued by benchmark sector players of the calibre of Pandox, a firm which shares our vision and capacity for growth”.
Thanks to these two new incorporations, NH Hotel Group currently has 32 projects in the pipeline which will add around 5,000 rooms in Europe and Latin America between 2018 and 2021.
During the last months, the Company has signed up new hotels which will be operated under long-term leases with variable rents or management regime in Germany, Italy, Spain, Belgium, Peru, Mexico and Cuba. In this respect, it is worth highlighting NH Hotel Group’s strategy of further increasing its exposure to the premium segment, which is translating into growth in the portfolio of establishments operated under the nhow and NH Collection brands. Indeed, eight out of ten rooms recently signed up belong to one or other of these two brands. The premium segment pipeline includes recently signed projects that will see the nhow brand enter in Peru (Lima) or a new nhow hotel in Germany (Frankfurt). NH Collection brand is being reinforcing its presence in Spain (Valencia) and Germany (Frankfurt), and will introduce the NH Collection brand in Cuba, via a new hotel in Havana, among others.
These and other projects join a broad portfolio of projects under development, including establishments as emblematic as the nhow hotels planned for Amsterdam and London, both of which are located in iconic buildings designed by prestigious architects Rem Koolhaas and Norman Foster respectively, the future nhow Marseille in France, a new nhow hotel in Santiago de Chile, as well as landmark NH Collection establishments such as that being built on Madrid’s Gran Vía, the first NH Collection hotel in Chile and the NH Collection Murano in Italy, among many others.
The Company continues to take advantage of its current strengths to expand its geographic presence – subject to rigorous profitability criteria – in both consolidated destinations and new high-potential markets, hand in hand with first-class partners and framed by sustainable long-term agreements.
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