Over 3,600 high end hotel rooms set for Argentina

Pictured: rendering of W Buenos Aires.
According to the latest THP data, upper hotel segments in Argentina are due to welcome 3,603 keys during the next few years.

These rooms will be housed within 30 high end projects, which marks a 12% decline  in our Argentinian records from when we last analysed the figures 12 months ago.

Capital hotspot

Capital city Buenos Aires remains top of the pile for these premium developments, with at least nine underway, equating to 30% of this pipeline.

The only other areas with multiple entries are the central metropolis of Cordoba, with three sites, and the southern outpost of Ushuaia, on two.

Upscale prevalence

Four star projects are definitely in the ascendency, comprising 63% of our Argentinian records, that’s 19 hotels. The remaining 11 properties are in the five star category.

Newbuilds remain the order of the day too, with 80% of entries/24 sites within this classification, as against two each for conversions, extensions and refurbishments.

2025 peak

Delivery flows look to be fairly steady in the coming years, with six projects expected to complete next year, peaking in 2025 with eight openings. The rate remains fairly strong in 2026, with at least five hotels due to finish, before dropping in 2027 with just one confirmed delivery currently forecast. The remaining 10 sites have yet to be designated a delivery date.

Around 37% of the pipeline, equalling 11 hotels, is under construction, while the rest of these high end properties are further back in the project process, comprising nine in a vision phase and five each in pre-planning and planning stages.

Head Hilton

Of the major international groups, Hilton looks to be the leader in high end Argentinian hotel projects, with at least nine in the offing. Second in the order is Marriott International, on a minimum of four sites, while Accor and Selina tie for third spot with at least two each.

In terms of individual brands, Hilton’s Hilton Garden Inn tops the standings on a minimum of five, while sister brand Hampton by Hilton shares runner-up placing with Selina’s eponymous line and Marriott’s Sheraton Hotels & Resorts, all on at least two developments.

Notable sites

The largest Hilton group site is the 150-key Hilton Garden Inn Posadas, taking shape in the Misiones state capital in the northwest of the country on the Paraguayan border. Local architect E3 Estudio was tasked with designing the hotel, with completion currently scheduled for Q4 2025.

In Marriott’s stable, its biggest build is W Buenos Aires, a 150-key hotel and residences which will be located within a US$100 million, 34-storey, mixed-use tower. Amenities will include a mix of meeting spaces, restaurants and a rooftop bar, with project delivery scheduled for 2026.