Photo by Huong Ho on Unsplash.

Luxury brand Nobu Hospitality is bringing its first Nobu Hotel, Restaurant, and Residences to Vietnam in the port city of Danang in 2024.

The new site will be cultivated in partnership with Phoenix Holdings’ Viet Capital Real Estate (VCRE), with both they and Nobu exploring further development within Vietnam.

Urban and beachfront combination

Crafted as a luxury beachfront urban resort, the Nobu Danang destination will feature elegantly designed interwoven spaces, realigning the traditional beach hotel with a destination urban resort. Interiors will combine modern, forward-thinking design touches, Nobu’s signature elegance and minimalism and the traditions of Japanese design.

The hotel will reach 43 storeys, the tallest building in the city, and is slated to offer world-class dining and entertainment with sweeping cityscape views. 200 guestrooms, including 18 luxurious suites, will be joined by 271 residential units offering one-, two-, and three-bedroom configurations as well as two skyline penthouse units.

Nobu Danang will house expansive meeting and event space and a state-of-the-art wellness and fitness facility. A cocktail bar and lounge will be positioned on the rooftop of the building.

Situated below the hotel and residences, the Danang City Centre podium will offer high-end retail shopping, an upscale Chinese restaurant, a modern Vietnamese fine-dining restaurant, and an American steakhouse.

Vietnamese commitment

Trevor Horwell, CEO of Nobu Hospitality said: “We are excited to further expand into the Asia Pacific region and bring Nobu to the Vietnam market, a rapidly growing tourist destination, with one of the most beautiful and desirable locations in Danang. Our partners at VCRE are passionate supporters of the Nobu brand and share our commitment in growing Nobu Hospitality in other destinations in Vietnam. We are confident that the Nobu brand will attract visitors both locally and from around the world to stay and become residents of Nobu Danang which will be crafted as a dynamic urban resort.”

Vo Thanh Lam, CEO of VCRE, added: “With the first Nobu project in Danang, we are proud to bring a whole new level of world-renowned fine dining and luxury lifestyle experiences to the Vietnam market. Nobu Hospitality’s unique approach and lifestyle will continue to elevate the service and experience that the most discerning travellers demand today. The Nobu project in Danang will be one of the most unique and luxurious destinations in Vietnam.”

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