Nobu Hospitality has inked a Thai-wide development agreement with the country’s real estate group, Asset World Corp Public Company (AWC).

The exclusive collaboration will begin with two projects in Bangkok, comprising one hotel and one restaurant.

First pair

AWC and Nobu Hospitality detailed they will soon announce the precise location of the new Nobu Hotel in Bangkok, which will feature a distinct program and experience being collaboratively planned by both partners.

The upcoming Nobu restaurant will occupy the top floor and rooftop of the Empire Tower, the mixed-use development at the centre of the Thai capital. The Nobu restaurant shall offer panoramas of the Bangkok skyline and views of the Chao Phraya River, with a design that will create a dining experience.

Regional development

As part of the agreement the two partners have committed to develop multiple Nobu Hotels and restaurants in Thailand. The parties are exploring further development locations.

Trevor Horwell, CEO of Nobu Hospitality, stated: “It is an honour to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited. Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products.

“With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering. We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.”

Unique luxury

Wallapa Traisorat, CEO and president of AWC, added: “It is our great pleasure and honour to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand. The parties are exploring further development locations in Thailand’s most compelling destinations.

“We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok. With Nobu’s iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of chef Nobu Matsuhisa, together with many of the world’s best awards, including the # 1 Best Resort Hotel in Continental U.S. 2021, we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travellers from around the world.”

Nobu has been on a real development drive recently, with forthcoming projects announced in Mexico, Vietnam and Madrid.

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